PaleoFX Notes Preview!

Hey everyone! I just wanted to give you all a short preview of the 28 pages of notes I took during PaleoFX this weekend.

They might seem a little scatterbrained but I was typing as much as I could while still listening to each talk. Some of them are literal transcriptions of what panelists were saying.

I think they’d be a great complement to the lecture videos that will be available shortly.

I decided that I will release all 28 pages once I reach 2000 fans on Facebook!

So if you want more of these kinds of notes from the weekend event, make sure you share my page with your friends and fellow Paleo/Primal/WAPF followers.

Notes from Thursday 3/15

Robb Wolf: “Run Your Gym Like A Caveman: The NorCal Method”

  • Learning about Robb’s business model makes me wish I had a gym near me that was so thorough
    • I may end up using these techniques when I design a future wellness clinic
    • Really thorough about tracking clients, offering best service possible, maximizing commitment
    • Focus on client’s happiness, retention rates
    • CSA and grassfed meat buying – acting as a hub to get clients access to food

  • Using your gym to positively influence thousands in the local community
    • Spreading the idea of Ancestral Health
    • Economic picture – run an effective business
      • Plastic surgery example – pay for lipo, do Robb’s lifestyle protocol, don’t end up needing lipo and ‘upgrade’ to a different procedure
  • Liberty Garden – decentralized, sustainable agriculture
    • Gym supports local grassfed meat production
    • Ancestral wellness and fitness can support farms to help catalyze change
  • Goal to create amazing client experience and get long-term retention
    • Build relationships with clients, build a culture, have impact in people’s lives
    • Develop coaches/staff that are high level
    • Don’t feel guilty selling a product/service that saves people’s lives – profit is ok!
  • Evolution of NorCal
    • Developing strength as a skill, consistent exposure to basic lifts
    • Skill and developmental standards
      • Fitness level, skill acquisition
    • Different entry points for clients
    • Offer free services around points of attrition
      • Systematic accounting of client patterns
    • Find out where clients are and what their goals are
  • Think in a multidimensional, holistic manner
  • The On Ramp program
    • Need to bring new clients up to a certain level of skill and fitness
    • Track body comp, anthropometrics, basic level of fitness
    • At the end of session 12, you retest their fitness and body comp
    • Show success stories, have a doc to run bloodwork if desired
  • Offering non-competitive, low intensity classes for people that don’t want to be distracted by competition
    • Helps avoid adrenal burnout and loss of clients
    • Have somewhere for clients to go when they get tired of certain levels
  • “If you’re scaling, you’re failing your client”
    • Everybody who deals with educating people in a skillful manner must read “The Talent Code” – accumulation of time doing activity well = success
      • Start off training with strength and skill training to ingrain proper form early on, rather than drilling in bad movement patterns
  • Retention = Growth
    • Doing things right leads to word-of-mouth increase in new clients when your long-term clients are happy
    • High attrition indicates faulty systems – need to track people’s retention
    • Let clients know that you love them – track progress, keep an eye on attendance
    • Use MINDBODY online to schedule classes, payroll, staffing, check attendance
    • Use technology to track attendance, skill level, involve social media
      • Metric tracking online
      • Helps spread word of mouth
        • Facebook check-in
    • Before and after photos, Paleo Challenge
    • Track Points of Contact
    • Have a client pathway
    • Involve Paleo challenges, potlucks, recipe swap, build community
  • Coming soon: NorCal Business Systems
    • “Soup to nuts” instructions

Make sure you share my Facebook page to get more of these notes! I have 26+ more pages to share with you!

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