Discover how Lindsey Lusson scaled her health coaching business to $40K+ months with a high-ticket group program, all while working part-time and raising three kids.
When Lindsey Lusson first dipped her toes into online business, she was working in corporate wellness, juggling a full-time job, young kids, and a side hustle that was barely more than a passion project.
Fast-forward to today—Lindsey is the breadwinner for a family of five, regularly bringing in $40K months, working 30 hours a week, and logging off in time for school pickup.
What changed?
In this episode of the Nourished CEO podcast, I sat down with Lindsey to explore exactly how she built a scalable, sustainable business around a high-ticket group coaching program—and why her success is proof that health professionals can build wildly profitable businesses without burning out.
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Powerful Quotes From This Episode
- “Someone asked me if it would feel good to take a part-time job at a hospital… and that was the best question anyone could’ve asked, because my immediate reaction was, ‘Hell no. I’m definitely not going back to that.’”
- “I knew I could help people… I didn’t have it all figured out, but I knew there was a gap in care—and I knew I could fill it.”
- “I was running my business, making more money in my private practice than I was in my corporate job… but the job felt safe and steady.”
- “If I really want this business to be full-time, I need to go all in.”
- “Sometimes charging premium prices is about protecting your energy and preserving your business for the long run.”
- “We’ve run it both ways—and honestly, our group program clients get better results than most one-on-ones ever did.”
The Power of Scaling with High-Ticket Group Coaching
If you’re a health entrepreneur who’s hit a revenue plateau or still stuck in the one-on-one grind, Lindsey’s story is your sign that yes… premium group coaching programs work.
Even in 2025. Even in health niches. Even with three young kids at home.
Let’s dive into the strategies and mindset shifts that helped Lindsey go from hesitant side hustler to full-time CEO.
From Dead-End Job to Online Business: Lindsey’s First Leap
Lindsey’s background might sound familiar. She spent years in corporate wellness, working remotely for a company that never offered a clear path for growth.
After feeling stuck and underutilized, she made a bold decision: sell the house, move to Waco to be near family, and invest in building her own business.
“I knew I could help people,” she told me. “I was already getting tons of DMs from women struggling with period loss. I didn’t have it all figured out, but I knew there was a gap in care—and I knew I could fill it.”
Even while working a 40-hour job, Lindsey started coaching on the side, initially one-on-one. As she shared more of her personal story with hypothalamic amenorrhea (HA), her audience grew.
She had no fancy funnel or giant email list—just a message that resonated deeply with a neglected niche.
Letting Go of the Safety Net
By 2022, Lindsey had two kids, a third on the way, and a business that was making more than her full-time job.
But the paycheck from corporate wellness still felt like a security blanket.
It wasn’t until she got pregnant unexpectedly that she realized something had to give.
“I was spread too thin,” she said. “I had this window of eight months before the baby came, and I thought—if I really want this business to work, I need to go all in.”
So she quit her job. No maternity leave, no fallback plan. And with that bold leap, everything changed.
Overcoming the “Slow Summer” Myth
If you’ve been in business for more than a year, you’ve probably told yourself some version of: “Summer is always slow.”
Lindsey believed that too—until she realized it was a self-fulfilling prophecy.
After a sluggish season following her daughter’s birth, someone asked if she’d consider going back to part-time hospital work.
“That was such a clarifying moment. My immediate response was, ‘Oh no. Absolutely not.’ I knew I was going to figure this out,” she said.
And she did. Within a month of that decision, she brought on her first VA and hit a $20K month.
Here’s the truth: Seasonality might be real, but it doesn’t have to dictate your results.
Every month is a new opportunity—if you have the right mindset, systems, and support.
Childcare Isn’t a Luxury—It’s Necessary
One of the most candid parts of our conversation was about something every working mom grapples with: childcare.
For a while, Lindsey tried to balance it all with help from college-age babysitters, trying to squeeze in work during naps and evenings. It wasn’t working.
“My husband finally said, ‘Let me show you the math. Just send her to daycare a couple days a week.’ It was a game-changer,” she said.
Let’s be real: building a business with a baby on your lap is not a sustainable model.
Consistent, reliable childcare isn’t just about time—it’s about mental space.
Lindsey’s business didn’t grow because she magically had more hours; it grew because she had focused, uninterrupted work blocks.
Scaling with a Group Program That Actually Works
Lindsey launched her first group program early—just six months into her business. It was a six-week offer priced at just a few hundred dollars. And it worked.
Her niche was ideal: women with HA are often desperate for help but wary of traditional fertility treatments.
The group gave them a structured, affordable way to start.
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Eventually, she tried pivoting to a three-month program—but it flopped at first. Why?
“It wasn’t the structure—it was me,” Lindsey admitted. “I didn’t believe people would pay that much. I had a ton of mindset blocks about charging more.”
She went back to what worked… until she didn’t.
Eventually, she upgraded the six-week offer to a high-touch, 12-week high-ticket group coaching program with optional one-on-one support.
The results? Better client outcomes. More predictable revenue. Less burnout.
Today, her base program sells for $2,700, with a hybrid option at $3,700. And yes—people are buying.
What Makes High-Ticket Group Coaching So Valuable?
Here’s the secret: clients don’t just pay for information. They pay for support, connection, and the belief that change is possible.
“Honestly, our group clients get better results than most of our one-on-one clients ever did,” Lindsey said.
Her program blends individualized coaching with community support, giving women the best of both worlds.
In a niche like amenorrhea, where shame and isolation are rampant, the group model becomes therapeutic in itself.
“If you’re the only person in your friend group not getting a period, you feel broken,” she said. “But in our group, everyone is going through the same thing. They finally feel seen.”
Why People Still Buy High-Ticket Health Offers in 2025
There’s been a lot of noise lately about people “not buying” high-ticket offers anymore. Lindsey’s results tell a different story.
In 2025, consumers are savvier—but also more frustrated than ever with the limitations of conventional healthcare.
They want personalized, root-cause care. They want results. And they’re willing to invest in programs that deliver.
“This is the best time to be in private practice,” Lindsey said. “People are hungry for something different. They’re done being dismissed by their doctors.”
The key is offering a premium experience—one that’s worth the investment. That means real support, clear transformation, and a process that delivers.
Designing a Business That Supports Your Life
Lindsey’s current schedule is proof that a high-revenue business doesn’t require hustle culture.
She works about 30 hours a week, keeps Fridays mostly open, and logs off in time to spend afternoons with her kids.
Her role today is more CEO than practitioner. She no longer takes one-on-one clients herself; instead, her team dietitians handle that.
Lindsey’s job? Marketing, sales, vision, and leadership.
“This year, my goal is to protect my energy so I can show up at 100%,” she told me. “That’s how we serve our clients best.”
If you’re still running yourself into the ground to hit 5K months, take this as a gentle nudge: you can design a business that fits your life, not the other way around.
The Mindset That Makes Scaling Possible
What makes Lindsey successful isn’t just her niche or her strategy—it’s her mindset.
She’s not afraid of hard work, but she doesn’t glorify it either. She knows that smart work, focused effort, and support systems matter more than grinding.
She also understands that growth requires risk.
“If I’d taken that personality test a few years ago, it would’ve shown someone very black-and-white, very risk-averse. But entrepreneurship has changed me,” she said.
“I’ve learned to be more curious, more willing to try new things—even if they’re not perfect. That’s where growth happens.”
Final Thoughts: From Coach to CEO
Lindsey’s story is proof that it’s not just possible—but profitable—to run a high-ticket group program in the health space.
She didn’t do it by following trends or building a flashy brand. She did it by showing up, solving a real problem, and trusting that her work was valuable.
If you’ve been stuck in one-on-one sessions, overwhelmed by content creation, or afraid that your niche “won’t pay,” let this be your inspiration.
You can scale. You can serve deeply. And you can build a business that gives you both financial freedom and a life you love.
But it starts with believing it’s possible.
Ready to Scale to $40K Months Without Burnout?
If Lindsey’s story lit a fire in you, it’s time to take the next step. Watch this free training to learn how we can help you design a premium group program that supports your lifestyle and your revenue goals.
Because thriving in business shouldn’t come at the cost of your health or your time with your kids.
Let’s build something sustainable together.
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