Learn how functional dietitian Jillian Greaves scaled an online health practice to attract more high-paying clients and get back her life.
Want to listen to Jillian share her story in her own words? Click HERE to check out the full interview with Jillian on our Inspiration Page!
If you’ve ever found yourself drowning in client work, stuck in a cycle of endless sessions, or wondering if your dream of a thriving health business means sacrificing your health and happiness, you are not alone.
When I first started working with functional dietitian Jillian Greaves, she was making six figures in her private practice.
On paper, everything looked like a success.
But behind the scenes, she was stuck on a hamster wheel: packed client days, admin work on weekends, and a lifestyle that felt chaotic and misaligned with the impact she truly wanted to have.
Fast forward just a few years, and Jillian’s business (and life) look nothing like they did before.
She’s built a team, scaled her services, increased her revenue by over 3x, and was able to experience a stress-free maternity leave.
So how did she do it?
Let’s break down Jillian’s journey, and the powerful lessons any coach, practitioner, or service-based entrepreneur can take away to build a business that actually supports the life they want.
The Hidden Burnout Behind a “Successful” Practice
Jillian came to me in early 2020 with a full-time insurance-based practice.
She was seeing clients five days a week, sometimes as early as 7 a.m. and as late as 7 p.m.—and doing all her admin work on the weekends.
Her schedule was packed, but it wasn’t sustainable.
She described feeling “stuck” in a model that didn’t align with how she truly wanted to help women.
She loved the work, but the stress was weighing her down.
Even her supportive partner was pointing out the toll it was taking on her health.
Like many purpose-driven practitioners, Jillian was caught in the trap of over-delivering, over-accommodating, and fearing that setting boundaries might harm her business.
But deep down, she knew she couldn’t keep going like that—especially with motherhood on the horizon.
Keep reading for the process I guided Jillian through that changed everything for her in a relatively short period of time.
Step One: Create an Aligned Signature Offer
The first big shift we made was helping Jillian build a high-value, private-pay 1:1 offer that reflected her true expertise and the actual transformation her clients were looking for.
Instead of selling one-off sessions and billing insurance, we designed a structured program that incorporated everything Jillian knew her clients needed to get results.
That shift alone was game-changing. It allowed her to raise her rates, leave insurance behind, and finally work with fewer clients in a deeper, more impactful way.
It also gave her the confidence to charge appropriately for her services without guilt.
Step Two: Systematize Everything
Jillian had been doing everything manually: scheduling clients, onboarding, ordering labs, collecting forms.
You name it, she was doing it herself.
Together, we:
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Automated scheduling and intake processes
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Streamlined lab testing and symptom tracking
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Implemented workflows for onboarding and offboarding clients
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Switched her EMR platform to something more efficient
These systems didn’t just save her time, they made her client experience more professional and polished.
Clients were getting better outcomes with less friction.
And Jillian finally had space to breathe.
Step Three: Outsource and Step Into Leadership
Hiring her first assistant was a huge milestone and a mindset stretch. But it was also the beginning of Jillian stepping into her role as a leader in her business, not just the sole service provider.
By trusting herself to lead and others to support, she freed up even more time and mental energy—and laid the groundwork for future growth.
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Step Four: Scaling With Group Programs
Once her 1:1 offer was solid, Jillian was ready to scale her impact with a group program.
She launched a 12-week PCOS group program that offered amazing value while being more accessible in terms of price.
This program wasn’t just a lower-cost version of her private coaching. It was carefully designed to deliver transformation on its ow, complete with optional lab testing, personalized protocols, live calls, and community support.
Not only did women love it, but they got incredible results… often better than what Jillian used to see in a traditional 1:1 model.
Step Five: Add an Entry-Level Offer to Warm Up Leads
To create an on-ramp into her ecosystem, Jillian launched a mini course on PCOS nutrition.
This “small bite” offer was priced accessibly but packed with value.
It quickly became a key part of her funnel, bringing in $3K–$5K per month in consistent, mostly passive income, and helping more women get results while building trust with Jillian’s brand.
For anyone wondering if a $97 course can make a difference? Jillian’s brought in over $15K in the first couple months just from launching it to a waitlist.
It’s now a steady income stream that covers business expenses (or even a team member’s salary).
Step Six: Build a Team and Work ON the Business
In the last couple of years, Jillian hired two full-time dietitians and brought her husband into the business as operations lead.
This next level of growth required a new mindset shift: from being in the business to working on the business.
She embraced the role of CEO and practitioner mentor—something she never thought she’d enjoy, but now finds deeply fulfilling.
Today, Jillian only sees clients 1.5 days per week, and the rest of her time is devoted to content creation, team leadership, and strategic growth.
Fridays? Often spent on the beach.
The Results: Doubling (and Then Tripling) Revenue While Working Less
Within a year of making these changes, Jillian’s revenue jumped from ~$100K to over $325K.
And this wasn’t a fluke or a one-time spike. It was a sustainable shift driven by better systems, clearer offers, and smarter business design.
Her clients? They were thriving too—getting better, faster results with a more supportive and structured experience.
Her life? She finally had weekends off, admin days built into her calendar, and a schedule that respected her energy.
Preparing for Maternity Leave Without Panic
One of the most exciting milestones Jillian’s reached is the ability to take a real maternity leave with zero panic.
Her team is running operations, her offers are running smoothly, and she has the systems in place to step away without the business grinding to a halt.
This is the kind of freedom and sustainability that most coaches dream of, and Jillian has created it by building intentionally, investing wisely, and continuing to grow as a leader.
Key Lessons From Jillian’s Business Transformation
Whether you’re just starting your business or feeling stuck in the grind of 1:1 client work, here are some of the biggest takeaways from Jillian’s journey:
1. Sustainable Success Requires Boundaries
You can love your work and burn out from it. Set clear limits on your time and energy and don’t apologize for them.
2. Your Clients Don’t Just Want Access, They Want Results
Design offers that deliver outcomes, not just time. Clients will pay more when they know you’ve built something that works.
3. Systems = Sanity
Don’t wait until you’re drowning to automate. Every system you create buys back time and reduces mental load—for you and your clients.
4. Your Business Should Evolve With You
What worked in year one won’t work forever. Be willing to change your model, raise your prices, or pivot your offers as your life and goals evolve.
5. You Don’t Have to Do It Alone
Hiring—even just a VA—can be the catalyst that changes everything. You don’t have to be the admin, coach, marketer, and CEO all at once.
6. Bet on Yourself
The biggest shift? Jillian decided to invest in support, even when it felt scary. That decision changed everything.
Ready to Build Your Dream Business?
If Jillian’s story inspired you, know that this kind of transformation is absolutely possible for you too.
You don’t have to sacrifice your life to build a profitable, impactful business. You don’t have to settle for burnout. And you don’t have to figure it all out alone.
If you’re ready to step off the hamster wheel and start building a business that gives you more money, more time, and more impact, I’d love to support you.
Click HERE to learn more about the coaching program Jillian did with me!
Let Jillian’s journey be your proof: you can have a business that supports the life you want—and I’m here to help you make it happen.
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