This post is a high level walk-through of how to reach 10k months as a health business owner.
Growing a successful online health coaching or wellness practice to consistent $10k+ months is the dream for so many of us in the health and wellness field.
But the path isn’t always as straightforward as we’d like.
Between social media algorithms, pricing struggles, and the overwhelming amount of advice out there, it’s easy to get bogged down, overworked, and burned out before seeing the revenue we deserve.
After years of working with hundreds of practitioners, I’ve seen first-hand what separates those who achieve this income sustainably from those who are stuck hustling with little to show for it.
If you’re ready to hit those 10k months in your health business without sacrificing your well-being or time with loved ones, this post will guide you through the key strategies that actually work.
1. Shift From Selling Your Time to Selling a Unique Solution
One of the biggest mistakes health coaches make is selling time instead of outcomes.
Many coaches assume they need to offer a “high-touch” experience, filled with endless one-on-one sessions to justify higher prices.
This results in jam-packed schedules, burnout, and little time left to actually grow the business.
The solution? Sell a signature program focused on a high-value outcome for your clients.
Why This Works: People don’t buy coaching to spend hours in sessions—they buy to solve a problem and achieve a specific result.
By focusing on a high-value transformation rather than the number of sessions, you’re no longer trading time for dollars, and you can set higher prices for a program that delivers meaningful outcomes in a structured way.
How to Implement This Strategy:
- Identify a specific, high-value outcome that your ideal clients desire.
- Structure your program around that outcome. This could be a mix of one-on-one sessions, group coaching, on-demand resources, or support tools—whatever combination best leads clients to their desired result.
- Price your program based on the value of the outcome, not just the time involved. Typically, a transformative program should be priced at least between $1,000 and $2,000 to ensure you can meet your 10k per month income goals sustainably.
2. Avoid the “Volume Trap”: Quality Over Quantity Will Help You Reach 10k Months In Your Health Business
We’ve all been told we need to post on social media daily, send out weekly newsletters, network endlessly, and hustle for every new client. But without a strategy, this “volume approach” is just a recipe for burnout.
Instead, focus on quality over quantity.
Why This Works: A smaller, engaged audience that connects with your unique message is more likely to buy than a large, unqualified audience that just follows for free tips.
How to Implement This Strategy:
- Prioritize belief-shifting content over just giving out information. Content that challenges your audience’s current thinking and guides them to see the value of a specific solution is more powerful for conversions than just educational posts.
- Identify your core message and stick to it. Your messaging should target the pain points, desires, and beliefs of your ideal clients.
- Use a mix of different content types to keep your audience engaged and lead them towards conversion, including testimonials, educational posts, and behind-the-scenes content that shows how you work with clients.
3. Set Up an Application Process to Pre-Qualify Leads
High-paying clients are often serious about solving a problem, but not everyone who reaches out will be the right fit for your program.
To avoid spending time on tire-kickers and brain-pickers, set up an application system that pre-qualifies leads.
Why This Works: An application process screens out people who aren’t serious about investing, allowing you to focus your time on people who see the value of what you offer.
How to Implement This Strategy:
- Create an application form with questions designed to gauge a potential client’s readiness and commitment level. Ask about their specific goals, why they are seeking support, and their budget range to get a sense of how aligned they are with your program.
- Only schedule sales calls with those who meet your criteria. This ensures that your time on sales calls is productive and leads to a higher conversion rate.
4. Master an Ethical Sales Conversation Process
Many coaches dread sales calls, and with good reason—selling can feel sleazy if done wrong.
But when you approach sales ethically, it’s an opportunity to serve.
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You’re not just selling a program; you’re offering a solution that could genuinely improve someone’s life.
Why This Works: Ethical sales conversations create trust, align expectations, and allow potential clients to feel seen, heard, and understood.
How to Implement This Strategy:
- Develop a simple, non-pushy sales script. Focus on asking questions that help your potential client clarify their own goals and see the gaps in their current approach.
- Position your program as the solution if it’s truly a good fit. If it isn’t, be honest about it—this builds trust and preserves your integrity.
- Use follow-up emails or messages to address any lingering objections. Often, clients need time to think before making a decision, and a gentle follow-up shows that you’re committed to helping them reach their goals.
5. Design and Deliver a Standout Signature Program to Reach 10k Months
To hit consistent $10k months without burnout, your program delivery needs to be scalable and effective.
A signature program should be designed to deliver high-impact results without you having to do back-to-back one-on-one sessions every day.
Why This Works: A well-designed program means clients get results without requiring you to be “on” 24/7.
This keeps your energy high and workload manageable, leading to better client experiences and more referrals. And referrals are one of the best ways to quickly hit 10k months in your online health business!
How to Implement This Strategy:
- Focus on a clear, structured process that helps clients get results. Whether it’s a step-by-step framework, modules, or milestones, a structured approach makes it easy for clients to follow along and see their progress.
- Create on-demand resources (worksheets, video lessons, etc.) to reinforce what clients learn without needing constant face-to-face interaction.
- Set boundaries around access. You don’t need to offer unlimited access to you as a coach; a blend of group support, set check-ins, and office hours can help clients feel supported without you being on-call.
6. Build a Belief-Driven Content Strategy
You don’t need a massive social media following to make $10k months in your online health business consistently.
What you do need is a content strategy that shifts beliefs and showcases the transformation you can provide.
This approach helps you attract clients who are truly ready to invest.
Why This Works: Content that challenges beliefs and presents new perspectives helps your audience realize they need your expertise, even if they aren’t actively engaging with every post.
How to Implement This Strategy:
- Identify key beliefs or misconceptions your audience holds that prevent them from achieving their goals. For example, if they believe they can DIY their health journey, create content that highlights the downsides of going it alone.
- Use storytelling to show past client results, share your own journey, and demonstrate the value of professional support.
- Sprinkle in “call-to-action” content that invites readers to book a call or join your program if they’re ready to work with you. This trains your audience to take action without feeling overwhelmed by constant sales pitches.
7. Attract Dream Clients Beyond Social Media
Social media is only one way to attract clients. Don’t be afraid to explore other platforms that match your strengths and preferences.
Why This Works: Using a platform that aligns with your style (writing, speaking, video) allows you to share your expertise authentically and avoid burnout from trying to keep up with algorithm-driven content demands.
How to Implement This Strategy:
- Identify platforms that fit your style. If you love speaking, consider a podcast (even a private podcast!) If you enjoy writing, a blog or email newsletter could be a better fit.
- Use a content repurposing strategy to make the most of your efforts. For instance, a podcast episode can become a blog post, an email, and a series of social media posts.
- Focus on building an email list from day one. Unlike social media, an email list gives you direct access to your audience without worrying about algorithms.
Wrapping Up: Implementing the 3 Core Business Pillars for Sustainable $10k Months In Your Health Business
Reaching consistent $10k months as an online health coach requires intentional strategy across three core pillars: Attract, Convert, and Serve.
When you align your marketing, sales, and service delivery with this model, you’ll be able to grow your business sustainably, work with clients who appreciate your value, and avoid the burnout that’s so common in our industry.
It’s all about doing less but doing it strategically—focusing on high-value content, a clear, results-driven program, and a simple, effective sales process.
If you’re ready to stop hustling 24/7 and start attracting your ideal clients, now’s the time to implement these strategies and watch your business grow in a way that supports your offline life as much as your online one.
Want my help to do this? Check out my FREE training all about how to reach 10k months in your online health business using these three key pillars!
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