Crafting the perfect message for your audience isn’t just about sounding smart or using the latest marketing buzzwords. The real key to effective messaging lies in using the exact words and phrases your clients use when they describe their problems and goals. By tapping into client language, you can create marketing that resonates on a deeper level, speaks directly to their needs, and builds trust faster. In this post, we’ll explore how to gather and use client language to refine your messaging, improve conversions, and connect with your audience more authentically.