Stuck in indecision when it comes to raising your prices or changing your offer? Here are some tips for making the best choice for your health business!

One of the most common challenges online coaches and practitioners face is deciding whether to raise their prices or tweak their offers to avoid burnout and grow their businesses.

It’s a tricky decision, and the answer isn’t always obvious.

Both options come with their own set of risks and rewards, and making the right choice requires an honest evaluation of your business, your clients, and yourself.

If you’re getting stretched thin and feeling unsure about your next steps, don’t worry, you’re not alone.

This guide will help you determine whether it’s time to adjust your pricing, streamline your offer, or do both.

By the end, you’ll have the clarity you need to confidently take the next steps in your business.

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1. Start with the Numbers Before You Raise Your Prices: Evaluate Your Close Rate and Client Fit

The first step in deciding whether to raise your prices or change your offer is looking at your sales metrics.

Numbers don’t lie, and your close rate and client feedback can tell you a lot about how well your offer is working right now.

Ask Yourself:

• What’s your current close rate?
  A solid benchmark for coaching programs is a close rate of 40–60%. If you’re closing at that level (or higher), it’s a sign that your pricing and offer are resonating with your ideal clients.On the other hand, if your close rate is much lower than 40%, you might need to revisit your messaging, pricing, or how you present the offer.
• Are you attracting the right clients?
  Even if your close rate looks good, are the people signing up for your program the kind of clients you want to work with? Do they value your time and expertise, or are they looking for a bargain?If your offer is bringing in dream clients who are engaged and committed to the work, your pricing might already be in the sweet spot.

Example:
In a recent coaching session, I worked with a client whose program was closing at a 60% rate — a strong indicator that her pricing and messaging were on point. However, she was struggling with burnout due to the time-intensive nature of her deliverables.

This is a classic example of a business where the problem wasn’t the price but the structure of the offer.

Key Insight:
If your close rate is strong and you’re attracting the right clients, raising your prices might not be the first move.

Instead, look at your delivery process and find ways to make it more scalable.

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2. Take a Hard Look at Your Workload and Burnout Levels Before You Raise Your Prices

Burnout is often the first sign that your business model needs a tune-up.

If you’re constantly running out of time and energy, it’s worth taking a closer look at your workload and delivery structure.

Common Bottlenecks to Look For:

• Too many touch points: Are you offering too many calls, check-ins, or personalized elements that take up a lot of time?
• Manual processes: Are there tasks you’re doing manually that could be automated, like onboarding or tracking client progress?
• Unclear boundaries: Are clients frequently pushing beyond the agreed-upon scope of your program?

In the coaching session I mentioned earlier, my client was delivering a highly customized program with multiple 1:1 calls, personalized meal plans, and weekly feedback.

Her clients loved it—but she was drowning in the workload.

How We Fixed It:

• Streamlined the onboarding process: We used ChatGPT to automate custom macro calculations and drastically reduced her manual data entry time.
• Set clearer boundaries for feedback: Instead of unlimited follow-ups, she provided one response per week and directed additional questions to group calls or a community forum.
• Reduced 1:1 calls: We cut the included 1:1 time in half while keeping one final “gift” call to encourage continuity and retention.

Key Insight:
If you’re feeling burned out, the issue often isn’t the price—it’s how much time and energy it takes to deliver your program. Focus on simplifying and automating first.

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3. Evaluate the Transformation You’re Offering

Your clients aren’t paying for the number of deliverables in your program — they’re paying for the transformation you promise.

It’s easy to fall into the trap of over-delivering, thinking that more features equal more value. But often, fewer, more focused deliverables are just as effective.

Questions to Reflect On:

• Which deliverables are essential to the client’s success?
  For example, are your clients getting the same results with fewer calls or less personalized support? If so, consider cutting back.
• Are there extras you can remove without sacrificing the transformation?
  Many coaches add bonuses or services that clients rarely use. If these elements aren’t critical, they may not be worth keeping.
• Are you providing value beyond the deliverables?
  Remember, your expertise, guidance, and the accountability you offer are all part of the value your clients are paying for.

Example:
That coach I worked with was offering weekly personalized feedback for every client, which often turned into lengthy back-and-forths.

While her clients appreciated the attention, the process was burning her out.

By setting boundaries (one response per week, with follow-up questions directed to the group), she was able to cut her workload significantly without reducing the value of her program.

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4. Consider a Tiered Pricing Model

If you’re struggling to scale your program while maintaining a high level of personalization, a tiered pricing model could be the solution.

This allows you to offer different levels of support at different price points, giving clients the flexibility to choose what works best for them.

How to Structure Your Tiers:

• Standard Offer:
  This is your core program, priced to attract the majority of your clients. Focus on delivering the promised transformation with minimal 1:1 interaction.
• VIP Offer:
  This is for clients who want more access to you. Include features like bi-weekly 1:1 calls, personalized reviews, or on-demand support. Price it high enough to make the extra time and energy worth it—typically 50–100% more than your standard offer.

Example Pricing:
For a $1997 standard program, the VIP level could be $2997 and include bi-weekly 1:1 calls and additional custom reviews.

Key Insight:
A tiered model allows you to serve more clients while reserving your time for those willing to pay a premium for personalized support.

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5. Test Before You Raise Your Prices

Raising your prices isn’t just about covering your costs or increasing your income — it’s about delivering enough value that clients feel the price is worth it.

When to Raise Your Prices:

• Your current clients think your program is under-priced.
  Are clients telling you your program is a steal? That’s a strong indicator that you can charge more.
• You’re consistently at full or nearly full capacity.
  If your program is full and you’re turning away clients, it may be time to raise your rates.
• You’ve increased the value of your program.
  If you’ve added new features, improved your delivery, or refined your process, that could justify a higher price.

When to Hold Off:

• Your delivery process isn’t scalable.
  If you’re already stretched thin, raising prices without addressing capacity issues can create even more stress.
• You’re not confident about the higher price.
  Your confidence in your offer plays a huge role in sales. If you’re unsure about the new price, it will come across in your pitch.

Pro Tip: Before making any big changes, test your new pricing with a small group of prospects to gauge their response.

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6. Focus on Scalability First Before Raising Your Prices

Before raising your prices, ensure your program is scalable. The last thing you want is to charge more but still feel overwhelmed by delivery.

Quick Wins for Scalability:

• Automate repetitive tasks: Use tools like ChatGPT to handle calculations, onboarding, or FAQs.
• Batch work: Dedicate specific days to tasks like feedback or client check-ins, rather than doing them ad hoc.
• Enforce boundaries: Clearly communicate what’s included in the program and where clients should direct additional questions.
• Delegate: Hire a VA or team member to handle administrative tasks, community management, or client support.

Example:
The coach I mentioned earlier reduced her workload by automating custom calculations and limiting feedback to one response per week.

These changes allowed her to double her client capacity without feeling overwhelmed.

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Key Takeaways

If you’re torn between raising your prices and tweaking your offer, here’s what to remember:

1. A strong close rate and happy clients indicate that your pricing is likely fine—but your delivery might need work.
2. Burnout is a sign that it’s time to simplify, automate, or delegate parts of your program.
3. Focus on the transformation your clients are paying for, not the number of deliverables.
4. Consider adding a VIP tier to serve clients who want more access to you while keeping your core offer scalable.
5. Raise your prices only when you’ve streamlined your delivery and feel confident about the new rate.

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Next Steps

Take a look at your current offer and ask yourself:

• Which elements are essential for client success?
• Where can you streamline or automate?
• Are you ready to test a VIP option or new pricing?

Making these adjustments will not only help you avoid burnout but also ensure that your business is set up for sustainable growth.

Remember, pricing and offers are not set in stone. They can and should evolve as your business grows.

Start with these steps, and you’ll feel more confident making the right decisions for yourself and your clients.

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