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Laura

3 Different Ways to Grow Your Coaching Business on Instagram (Without Copying Anyone Else)

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If you’ve ever looked at Instagram and thought, “I know I need to show up, but I don’t want to do it like everyone else,” you’re not alone! Visibility and messaging on Instagram can feel like a moving target for your coaching business because the platform changes constantly. What’s interesting is that while platforms evolve, […]
Consistent Sales for Health & Wellness Entrepreneurs

Marketing & Sales

The Small Messaging Shifts That Unlock Consistent Sales for A Health & Wellness Business (And Why Most People Miss Them)

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If you’re a health or wellness professional with years of experience, real client results, and a genuine desire to do ethical work, but you’re still not making consistent sales in your health business, there’s a good chance you’ve asked yourself some version of this question: “Why does selling still feel so much harder than it […]
Business Coach Laura Schoenfeld photo in blog about how to sell cash pay hybrid

Programs and Offers

How to Sell a Cash Pay Hybrid as an Insurance-Based Dietitian (Or Other Health Professional)

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Selling a cash-pay hybrid as an insurance-based practitioner gets infinitely easier when you stop treating your program like an optional upgrade and start positioning it as the pathway your clients actually need. (And if you’re a therapist or licensed professional who can’t legally blend insurance with coaching, these same principles help you create and sell […]
Business Coach Laura Schoenfeld on blog about how to close sales calls and common mistakes

Marketing & Sales

Why Your Sales Calls Aren’t Converting (And the Mindset Shifts You Need to Close More High-Ticket Health Clients)

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If you’ve ever gotten off a discovery call and thought, “They said it was the price,” I want you to know—it’s almost never just the price. As coaches, we often think our programs are getting turned down because people can’t afford them. But after years of coaching entrepreneurs and reviewing hundreds of sales calls, I […]
Business Coach Laura Schoenfeld photo on blog about how to get premium clients as a health coach

Marketing & Sales

The 3 Shifts Health Coaches Must Make to Consistently Enroll Premium Clients in 2026

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Discover the 3 critical shifts health coaches must make in 2025 to consistently attract and enroll premium clients without cold DMs, 1:1 call burnout, or constantly wondering where your next client is coming from. If you’re a health coach or practitioner with an online business, you’ve probably felt it this year: More ghosted leads. More […]
Registered Dietitian Nikki Yelton photo used for blog about 1:1 to scalable hybrid program for health coaches

Success Stories

Case Study: How Nikki Built a Scalable Hybrid Program That Transformed Her Business (and Her Life)

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Learn how functional dietitian Nikki Yelton grew her online health practice with a scalable hybrid program. Want to listen to Nikki share her story in her own words? Click HERE to check out the full interview with Nikki on our Inspiration Page! If you’ve ever felt completely maxed out from one-on-one client work, stuck in […]
Business Coach Laura Schoenfeld image for blog about How To Build A Simple Sales Funnel for Your Online Health Business

Marketing & Sales

How To Build A Simple Sales Funnel for Your Online Health Business

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Learn how to build a simple sales funnel for your online health business that attracts qualified leads and converts them into high-paying clients without burnout. If you’re an online health coach or wellness practitioner, you’ve probably heard about sales funnels, but maybe you’re still not totally clear on what they are, how they work, or […]
Image of Jillian Greaves for case study blog about how to scale a women's health practice

Success Stories

Case Study: How Jillian Scaled Her Functional Women’s Health Practice And Got Back Her Life In The Process

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Learn how functional dietitian Jillian Greaves scaled an online health practice to attract more high-paying clients and get back her life. Want to listen to Jillian share her story in her own words? Click HERE to check out the full interview with Jillian on our Inspiration Page! If you’ve ever found yourself drowning in client […]
Business Coach Laura Schoenfeld holding phone image used in blog about How to Get High-Paying Clients as a Health Coach

Marketing & Sales

How to Attract High-Paying Clients as a Health Coach or Practitioner When Your Audience Isn’t Engaging

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If you’re trying to attract high-paying clients as a health coach or practitioner and your audience feels quiet, disengaged, or stuck in lurk mode, you’re not alone. You’re posting consistently and sending emails. You’re sharing thoughtful, evidence-based content. On paper, you’re doing what you’re “supposed” to do. And still, the right clients aren’t booking calls […]

Your Friend and Business Mentor

I'm a business strategist, registered dietitian, and coach for wellness practitioners who are done playing small in their online businesses.

I help health pros package their brilliance into transformational programs, attract premium clients, and scale to consistent $10K–$100K+ months with strategy that’s as values-driven as it is profitable.

No bro marketing. No burnout. No pretending to be someone you’re not.

Just clear positioning, aligned sales systems, and a business model that actually supports the life you want—more freedom, more income, more impact.

If you’re tired of hustling for low-ticket clients while big wellness companies underpay and undervalue the work you do, you’re in the right place.

It’s time to stop spinning your wheels, and start growing your business like the expert you are.

Let's get to work!

Hi, I'm Laura.

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Grow Your Online Business by Owning Who You Already Are

FOR ONLINE EXPERTS, COACHES, AND PRACTITIONERS

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Take the "What's Your CEO Type Quiz" to find out your CEO type, your natural strengths, your biggest blind spot, and exactly where to focus next to grow your business sustainably.