I want to sell in a way that feels comfortable and authentic. I bet you do too. But how can you do that effectively in a virtual setting? Today, I’m speaking to the person who taught me his formula for selling to convert clients.

 

LISTEN TO EPISODE 158 OF THE FED AND FEARLESS PODCAST

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About Colin Boyd

Colin Boyd is an international speaker, trainer, and coach. He’s been running his Speaking business since 2017.

Originally from Australia, he moved in 2017 with his wife of 16 years, Sarah, and two children to Newport Beach, California.

He primarily runs his flagship program Sell From Stage Academy which helps people turn every presentation into a money-making machine.

He coaches some of the biggest names in the industry including Amy Porterfield, James Wedmore, and Carrie Green to name a few, and thousands of other speakers and coaches to sell from the stage (without being pushy and slimy).

He is a CSP, Accredited ICF Coach, holds a Bachelor of Commerce and certifications in Behavioral DISC profiling and Neurolinguistic Programming.

 

Don’t Teach Your Audience Too Much

There are several common mistakes when creating webinars and courses with a pitch in mind. Colin warns us that the biggest of these is overteaching. By not providing too much information upfront, your potential client won’t feel overwhelmed when it’s time for them to decide whether or not to sign up for more.

This can be a challenge. It takes vulnerability to get in front of an audience. We often compensate by over-demonstrating our expertise. Colin cautions us to avoid this by saving the meaty content for the course itself. Strike a balance between providing information and leading the audience to make a decision.

 

The Money is the Motivator

We all have an offer. But some people have hang-ups when it comes to asking money for it. Colin explains why charging for what you do is an important and good part of the process. It represents a motivator on their part to see the results of your offer.

Colin wants you to think of it this way: the money you ask your audience for is a sign of their motivation. They don’t need the information. It probably already exists somewhere for free. What they need is you. You’re the one who organizes the knowledge and creates systems for it to lead them to success.

What challenges do you face when making a pitch? Leave a comment below! 

 

Got a question you’d love to hear me answer on the show? Leave me a voice message here!

 

IN THIS EPISODE

• What led Colin to coach entrepreneurs [8:30]
• Why you shouldn’t teach too much before a pitch [12:10]
• Creating value that isn’t information-based [15:50]
• How the money people invest with you leads them to better results [22:30]
• The challenge of teaching within your expertise [31:20]
• What entrepreneurs will get from Colin’s program [37:10]

 

QUOTES

“Don’t over-teach. People get too much into the details when teaching on a webinar, especially if they want to make a pitch or offer.” [13:08]

“Money is a key currency that creates motivation to accelerate the result that your offer brings.” [24:44]

“The free stuff is still an important part of the journey, but the paid stuff is usually where you get your results.” [27:19]

 

LINKS

Join the Sell From the Stage Academy

Find Colin Boyd online

Follow Colin on Twitter | Facebook | Instagram | YouTube

Free Live Training “SELL FROM WEBINARS & LIVE STAGES TRAINING SERIES”

SSA Waitlist

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