In this episode of The Nourished CEO Podcast, I’m pulling back the curtain on the big, scary decision I made to streamline my business, why I let go of one of my most profitable programs, and how that choice has reshaped my life, my work, and my signature program: The Nourished Business Accelerator (NBA).

I’m also sharing the two game-changing updates I’m making to the NBA to help health and wellness entrepreneurs land consistent 10-20k months without burnout: a simple, scalable video sales funnel system and a low-cost paid ads strategy.

These are the exact systems I’ve used to keep my business thriving through this massive life transition while working just 15-20 hours a week and staying fully present with my growing family.

If you’ve ever felt like your business is running you instead of the other way around, or if you’re ready to create more ease, scalability, and sustainability in your business, this episode is for you.

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When Life Forces You to Rethink Your Business Model

If you’re anything like me, you started your online coaching business because you wanted freedom…

Freedom to help people on your own terms, freedom to create a life you love, and freedom from burnout, overwhelm, and being tied to a 9-to-5.

But what happens when the business you built to create freedom starts to feel like the very thing that’s draining you?

In 2021, before I had kids, I was running three different coaching offers:

• My Nourished Business Accelerator (NBA) signature program
• A high-level mastermind that included live events
• An advanced success coaching program for NBA alumni

I loved the variety. I loved working with both new and seasoned health business owners.

And I loved helping my clients scale to their first few high-ticket sales and supporting others as they grew to multi-six-figure levels.

But as I transitioned into motherhood, everything changed.

In 2022, when my first daughter was born, I made the decision to shut down my mastermind temporarily.

It was a tough call—this was a multi-six-figure offer that had been a big part of my business. But I knew I couldn’t keep up the same pace.

Then in 2023, pregnant with my second daughter, I hit a wall.

I was still running two group programs, still carrying the mental and emotional weight of everything in the business. Because let’s be real—as much as I have an amazing team support, a lot still falls on my shoulders. All that while, I was still trying to be present for my family.

Something had to give.

So I made the scary decision to let go of my higher-level program. I focused exclusively on the NBA which has always been signature program as a business coach.

Was it a short-term revenue hit? Absolutely.

Was it the right decision? Without a doubt.

I share this because I know many of you are in a similar place right now.

Maybe you’re a mom. Maybe you’re caring for aging parents. Or maybe you’re simply tired of feeling like your business is running you into the ground.

And here’s what I’ve learned the hard way: if your business model isn’t sustainable, nothing else matters.

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Why I Chose to Double Down on My Signature Program

At the time, I was faced with a tough choice:

✅ Keep juggling two offers, two sales systems, two marketing funnels, and risk burnout (or worse)…
✅ Or simplify and double down on the program that was not only getting great client results but also the most scalable and systematized: The Nourished Business Accelerator.

I chose simplicity. I chose my core signature program.

And honestly? It’s the best decision I could have made—not just for my family and my health, but for my clients too.

Because here’s the truth:

More offers do not equal more success.
Complexity kills momentum.
Scaling becomes nearly impossible when you’re spread thin across multiple programs.

One signature offer—delivered exceptionally well—is often all you need to build a thriving, profitable, and sustainable coaching business.

That’s exactly what I teach inside the NBA, and it’s the exact path I’m walking myself.

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The Two Key Systems That Helped Me Keep My Business Alive (And Will Help You Build a Sustainable Signature Program Too)

Now, here’s the thing…

Simply “cutting back” wasn’t enough.

If I wanted my business to thrive (not just survive) during this season of less time, less energy, and more family demands, I needed the right systems in place.

And after nearly a decade in the online business world, I can confidently say these two systems are non-negotiable if you want to build a coaching business that actually supports your life instead of taking it over:

1. A Scalable Video Sales Funnel

For years, I’ve used a video sales funnel to bring in new leads, warm them up, and convert them into high-ticket clients without me having to be “on” 24/7.

And let me tell you: this system has been a lifesaver. Especially during pregnancy, postpartum, and raising two little ones without full-time childcare.

A well-crafted video sales funnel does the heavy lifting for you by:

✅ Attracting your dream clients
✅ Demonstrating your unique expertise
✅ Pre-selling your offer before you ever get on a call (or before they buy directly)
✅ Bringing in applications or purchases on autopilot

The key?
Stop over-teaching.
Focus on showing people how their problem can be solved—without overwhelming them with too much information.

I’ve spent years refining this exact system. And for the first time, I’m bringing the complete blueprint into the NBA so my clients can build their own version and create consistent high-ticket sales—even if they don’t have a huge audience or want to spend their life on social media.

2. Simple, Low-Cost Paid Ads (That Actually Work)

The second system that kept my business alive?

Paid ads.

I know, I know. Ads can feel scary, confusing, and even expensive.

I used to avoid teaching them in the NBA because so many people told me, “I don’t want to run ads.” (Talk about another stupid decision I learned the hard way.)

But the truth is:

Ads are the reason I’ve been able to attract new clients without relying on posting three times a day or sending cold DMs.

And the best part?

I’m not talking about complicated, expensive ad strategies.

I’m talking about simple, low-cost ads that bring new leads into your funnel every day. So you’re not stuck waiting for the Instagram algorithm to hopefully bless your posts.

In the revamped NBA, we’re now teaching this exact ad strategy, with step-by-step guidance (led by my husband, who manages our ads!) to help our clients set up their first campaigns and start growing in a way that feels easy and predictable.

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Why I’m Bringing These Systems to My Signature Program: The Nourished Business Accelerator

For years, the NBA has helped hundreds of health and wellness entrepreneurs get their first clients, craft premium offers, and build online businesses they love.

But the online business landscape is changing fast. AI, social media shifts, economic uncertainty—it’s a lot.

I realized that if I wanted my clients to continue to thrive, I needed to equip them with systems that work regardless of market trends.

Systems that:

✅ Don’t rely on constant posting
✅ Don’t require cold outreach
✅ Don’t suck the life out of you

That’s why I’m bringing both the video sales funnel and simple paid ads directly into the NBA signature program curriculum. Now with updated training, custom AI chatbots to support implementation, and ongoing coaching from me and my team.

These are the exact strategies I’m using to maintain a multiple six-figure business while working 15–20 hours a week. And I can’t wait to help my clients do the same.

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What This Means for You

If you’re already an NBA alum—good news!

You’re getting access to these updates for free because when you join the NBA, you get lifetime access to the curriculum, including all future enhancements.

If you’re an active NBA member, you’ll not only get the content, but you’ll also get our hands-on support to build and implement these systems step by step.

And if you’ve been on the fence about working with me, now is absolutely the best time to join.

The program investment will be going up once these updates are fully live, so if you know you’re ready to build a sustainable online coaching business that actually supports your life (instead of draining it), now is the time to take action.

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Key Takeaways for Building a Sustainable Online Coaching Business:

✅ One signature program is all you need to scale sustainably.
✅ Complexity creates chaos—simplify your business to amplify your results.
✅ Implement a video sales funnel to sell your high-ticket offer without constant live launching.
✅ Use simple paid ads to bring in new leads consistently—no more content hamster wheel.
✅ Your business should support your life—not the other way around.

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Ready to Create Consistent High-Ticket Sales Without Burnout?

If you’re a health or wellness expert who’s ready to create consistent $10k–$20k months without burning out, living on social media, or sending cold DMs, I’d love to help.

DM me the word INFO on Instagram @lauraschoenfeldrd and I’ll send you the details on how my team and I can help you implement these exact systems inside the Nourished Business Accelerator.

Let’s build a business that supports your life—not one that takes it over.

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