In today’s episode, I’m talking with my client Chris Sandel, an eating disorder nutritionist who runs a high-ticket hybrid program helping clients fully recover from longstanding eating disorders.

Chris has been in business since 2009, but when he came to me, he wanted a more dependable, sustainable way to grow without relying on trends, burnout-level content, or the hope of going viral.

Together, we rebuilt and elevated his premium hybrid offer, clarified his messaging with a clean, repeatable framework, and implemented a simple but powerful marketing system that now allows him to consistently enroll aligned, high-paying clients.

A huge part of that has been helping Chris develop a content approach that actually fits his personality and values, including returning to Instagram after years away and learning how to make the platform work for him, not the other way around.

And because of this work, Chris doubled his revenue and had his highest income yet… in a year when many practitioners struggled!

If you’ve ever wondered what sustainable growth looks like without sacrificing your integrity or your energy, this episode will give you clarity and inspiration.

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How to Scale a Nutrition Business: The Strategies That Actually Create Sustainable Growth

If you’ve ever tried to scale a nutrition business, you already know the uncomfortable truth: being incredible at what you do doesn’t automatically build a business that consistently supports your life.

It’s jarring when your expertise is solid, your client results are strong, and your passion is all there… yet growth still feels strangely out of reach. Most practitioners hit a moment where they think:

“I know I’m good at this. So why is it still so hard to grow?”

Nothing is wrong with you. You simply haven’t built the structure, message, or system that allows your business to scale predictably.

Today, I want to walk you through what it actually takes to scale a nutrition business in a sustainable and grounded way, using the story of one of my clients, Chris Sandel, as a real-life example.

Chris is a UK-based nutritionist specializing in eating disorder recovery. He doubled his revenue in a year when most practitioners were shrinking, and he did it without chasing trends, sacrificing his family life, or trying to hack the algorithm.

His journey is one of the clearest illustrations of what works in today’s market and what you can confidently stop stressing about.

Let’s unpack the lessons.

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Scaling Begins With Clarity, Not Visibility

Most practitioners assume they need more eyes on their content before anything meaningful can happen.

The truth is that visibility doesn’t fix unclear messaging. More people simply means more confusion if your message isn’t clear.

When Chris first came to me, he had over a decade of experience helping clients recover from eating disorders. His expertise was undeniable. What he didn’t have was a message that communicated the depth and specificity of his work.

His content shared helpful ideas, yet it didn’t clearly articulate the transformation he guided people through.

So the first step wasn’t posting more. It was clarifying what he stood for.

We built a messaging framework that expressed:

• the core problem he helps clients solve

• the deeper belief shifts required for recovery

• the unique philosophy behind his method

• the outcome his clients could realistically expect

Once he had language that matched the power of his work, every piece of content became stronger.

His discovery calls felt easier, his offer made more sense to his audience, and his confidence increased because he finally knew how to explain what he actually does.

Scaling starts here: not with more content, but with clearer communication.

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A Scalable Nutrition Business Needs a Scalable Offer

Trying to scale through more 1:1 clients is usually what leads practitioners straight into burnout.

Time eventually caps your growth, even if your calendar stays full. The path forward requires an offer that can grow with you.

Chris had a long-running 1:1 practice and an early version of a group program, but they operated separately.

Clients didn’t understand why they’d choose one over the other, and the group program lacked the momentum it needed.

Instead of choosing between them, we combined the strongest elements into a unified hybrid model.

That shift allowed Chris to:

• support multiple clients without reducing the depth of his work

• create structure around a transformation that already existed

• step out of the pattern of rebuilding the wheel with every new client

The hybrid model gave him room to breathe while maintaining high-touch support.

This kind of structure is often what unlocks real scalability for health and nutrition businesses, because it increases your client capacity without compromising the integrity of your care.

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Your Content Should Lead People Toward Your Offer, Not Away From It

A common mistake health and nutrition practitioners make when they’re ready to grow is creating educational content that doesn’t connect to the transformation they deliver.

Posts that simply inform rarely attract the clients who want to invest.

Chris shifted his focus away from broad education and toward content rooted in the inner world of someone struggling with an eating disorder—the fears, the misconceptions, the internal roadblocks, the deeply felt experiences that make recovery feel so overwhelming.

By speaking to the emotional and psychological layers his ideal client navigates every day, his posts became far more resonant.

People didn’t just appreciate his content—they saw themselves in it, and they recognized that he understood them on a deeper level.

That’s what converts.

Once his messaging aligned with his method, his content began drawing in exactly the right people.

And because he wasn’t wasting time creating content that didn’t matter, his consistency became easier to maintain.

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Consistency Compounds Faster Than Trends

Chris didn’t scale because he mastered Instagram trends.

He grew because he chose a format that matched his strengths—simple, text-based carousels—and he committed to posting consistently.

That decision changed everything.

His posts began reaching tens of thousands of people on a regular basis. Many passed 100,000 views.

His follower count doubled. More importantly, his audience finally understood what he stood for, and they trusted him.

Consistency matters far more than the specific format you choose. Growth accelerates once your content reflects your message, your clients, and your natural communication style.

Chris didn’t have to become a performer. He just had to become consistent.

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Selling Becomes Easier When Your Offer Is Clear

One shift that made a significant difference in Chris’s business was learning to regularly invite people into his offer without fear of being annoying.

He used to promote his program only during launch periods, which meant long stretches of silence where people had no idea he was even taking clients.

Once he integrated gentle, clear invitations into his weekly emails and social content, selling stopped feeling pushy.

His audience actually appreciated knowing how they could work with him, and his email open rates rose into the 40–50% range, even as his list grew by more than 1,000 subscribers.

When your message is clear and your offer is strong, invitations feel like support, not pressure.

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Scaling a Nutrition Business Requires a Simple System, Not More Hustle

Chris’s growth didn’t come from doing everything. It came from doing the right things consistently:

• sharing aligned, meaningful content

• nurturing his audience through regular emails

• strengthening his message until it resonated

• refining his offer into a structure that could grow with him

Once those pieces locked into place, his business finally felt predictable. He no longer questioned whether clients would come.

He no longer carried the weight of trying to “figure it out” every month. His system did the heavy lifting.

That sense of stability is what allows coaches and practitioners to scale without burning out.

You don’t need more platforms, more hours, or more hustle. You need clarity, structure, and a system that supports the results you want.

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You Don’t Need More Time. You Need a Strategy That Actually Works.

One of the reasons Chris’s story resonates so much is how human it is.

He’s a present father, a grounded practitioner, and someone who cares deeply about the people he supports.

He didn’t want a business that consumed his life. He wanted a business that supported it.

Scaling wasn’t about becoming more available. It was about becoming more strategic.

Your business will grow the same way: through intentional decisions, not endless effort.

When you clarify your message, strengthen your offer, and use content to connect rather than perform, your entire business becomes lighter and more aligned.

That’s when scaling becomes possible.

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Ready to Scale Your Nutrition Business Without Burning Out?

If you’re reading this and thinking, “I want this kind of clarity and growth,” then you’re exactly the kind of practitioner the Nourished Business Accelerator™ was designed for.

Inside NBA, you’ll learn how to:

• build a sustainable, high-integrity business model

• design and sell a signature offer your clients are eager to invest in

• craft messaging that finally reflects your expertise

• create content that consistently attracts aligned clients

• sell ethically and confidently

• grow without sacrificing your life, values, or well-being

This is the program that helps coaches and practitioners break out of the feast-or-famine cycle and build something stable, profitable, and aligned.

If you’re ready for your nutrition business to scale in a way that actually feels good…

Apply for the Nourished Business Accelerator™ here

Your expertise deserves to be seen. Your business deserves to thrive.

And you deserve support while you build it.

Share this with someone who needs it!