Are you still wondering how artificial intelligence (AI) could actually help your online health business, or if it’s even worth the hype?
In today’s fast-paced digital world, AI isn’t just for tech startups or engineers anymore.
It’s a powerful, practical tool that coaches and clinician-entrepreneurs like us can use to create time freedom, streamline repetitive tasks, and build stronger connections with our clients.
I recently sat down with Dr. Nina-Marie Rueda, a traditional naturopathic doctor, homeschooling mom of three, and clinical mentor to other practitioners.
In this inspiring and insight-packed interview, she shared how she’s using AI every single day to simplify her business, improve client outcomes, and reclaim more time with her family.
Whether you’re new to AI or already dabbling in it, this episode will show you what’s possible and where to start.
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Why AI Is No Longer Optional for Online Clinicians and Coaches
Let’s be honest: staying relevant as a clinician or coach in an online space that moves lightning-fast can feel overwhelming.
But Nina-Marie dropped a truth bomb we all need to hear:
“Not using AI at this point is going to cost people their business.”
Here’s why: As more coaches and practitioners use AI to streamline content creation, automate admin, and improve customer experience, those who don’t risk falling behind—not just in efficiency, but in impact.
But before you panic, let’s reframe this.
You don’t have to become a tech expert overnight. You just need to think of AI as a tool—like a virtual assistant with unlimited potential—that helps you serve better and free up your time.
What Makes Nina-Marie’s Approach to AI So Different for Online Clinicians and Coaches
While many people use AI for surface-level tasks like writing emails or captions, Nina-Marie takes it to another level.
She’s built custom AI workflows to:
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Interpret lab results in her clinical practice
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Draft supplement protocols tailored to her clients
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Respond to emails automatically using her brand tone
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Build client-facing chatbots for faster support
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Streamline her entire client onboarding and delivery process
And she didn’t do all this because she wanted to scale infinitely or become a tech guru.
She did it because she values her time, her family, and her peace of mind.
“I want my kids to remember a present mom in their childhood—not just a working one.”
Practical Ways to Start Using AI Today For Online Clinicians and Coaches
You don’t need a whole tech team or a giant budget to start. Nina’s advice? Begin where it feels simplest.
1. Use AI for Everyday Decisions
Start small—like what’s for dinner.
Nina-Marie suggests giving ChatGPT your fridge and pantry ingredients and asking it to create 3–5 dinner ideas that meet your family’s dietary needs.
It sounds basic, but it’s a quick win that shows you how powerful (and time-saving) this tool can be.
2. Automate Client Communications
Nina-Marie has an AI workflow that reads her inbox and drafts client responses using her brand tone. Her assistant just edits and sends, and it’s a huge time saver.
You can set up a similar system with Zapier + ChatGPT if you’re getting buried in repetitive emails.
3. Create Client-Facing Chatbots
Instead of answering the same questions over and over, Nina-Marie created bots that respond to FAQs for each of her programs.
This gives clients more support between calls and helps them feel seen and supported, without adding more to her plate.
AI in Clinical Practice: Lab Reviews and Protocols
One of Nina-Marie’s most impressive applications of AI is how she uses it in the clinical side of her business.
Using advanced prompt training, she’s taught ChatGPT to interpret functional labs the way she would, and to deliver findings in plain language that her clients can understand.
Her system:
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Analyzes lab markers
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Links results to symptoms
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Recommends personalized supplements (including brand preferences)
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Drafts a full clinical report and protocol
“What used to take me 30–60 minutes per client now takes 10–20 minutes—and it’s still my brain behind it.”
This has saved her dozens of hours a month and helped her scale without sacrificing quality. Best of all? It frees up time for things she really wants to do—like homeschool her kids or take a break without guilt.
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Don’t Let AI Replace You—Let It Support You
Some clinicians worry that AI is going to “replace” their expertise, or that using it feels like cheating. Nina-Marie has a totally different take.
She explains that AI should never replace your personal connection with clients.
In fact, it’s the opposite—it creates space for more connection by taking admin work off your plate.
“I’m not replacing me for consults or sales calls. That human-to-human connection? AI can’t replicate that.”
Your job isn’t to become a robot. It’s to show up as your most present, powerful self in the moments that matter.
Where to Start (Even If You Feel Overwhelmed)
If you’re wondering where to begin, Nina-Marie offers two key starting points:
For Busy Moms
Ask ChatGPT what to cook with your current fridge inventory. Yes, really. It’ll give you quick recipe ideas tailored to your family’s needs.
This tiny action builds your confidence and shows you the time-saving power of AI without stress.
For Clinicians and Coaches
Use AI to create your ideal client persona. Nina-Marie has a prompt that generates a detailed, psychologically informed client avatar in minutes.
This helps you write better content, create more relevant offers, and connect with your audience more deeply.
Hint: You can also analyze transcripts of your sales calls to pull real buyer language and objections.
Nina’s Tools of Choice
Here are a few of the tools she’s using (or recommends exploring):
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ChatGPT (free or pro) – Core AI engine
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Zapier – For automating workflows like email responses
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Descript – For transcribing and analyzing videos
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Notion or Google Docs – For saving AI-generated content
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Custom AI bots – For clinical FAQs and support in client programs
She’s also built a resource specifically for clinicians called the AI Lab Analyzer, which teaches you how to build your own AI-driven lab interpretation tool from scratch (without needing to code).
The Real Goal: Time Freedom, Not Just Efficiency
This conversation isn’t just about using AI to do more—it’s about doing less of what drains you and more of what you love.
“The expansion I’m creating with AI is so that my kids can remember a very present mom in their childhood—not just someone behind a laptop.”
That’s the heart of it.
Whether your goal is to work fewer hours, serve clients more deeply, or just not feel like you’re drowning in tasks, AI can help. And Nina-Marie is living proof.
Ready to Implement?
Here are a few action steps to take today:
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Create a free ChatGPT account.
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Ask it a simple question related to your day (like dinner ideas or a client email draft).
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Choose one repetitive task in your business and explore how AI might streamline it.
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Record a short video of yourself explaining what you do and why—then transcribe it to begin training your brand voice.
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Check out Nina-Marie’s AI Lab Analyzer if you’re a clinician ready to automate lab and protocol work.
Final Thoughts
The future of online business isn’t just digital—it’s intelligently digital.
And the more you can use AI to support your vision, your values, and your freedom, the more you can show up in the way your clients (and your family) truly need.
You don’t need to become a tech wizard. You just need to get curious.
As Nina-Marie said so beautifully:
“Teach someone to use AI well, and you’re empowering them to empty an ocean with their fishing skills.”
Let’s start casting that line.
Want to learn more from Nina-Marie Rueda?
- Connect with Nina Marie on Instagram: @doctorninamarie
- Website: doctorninamarie.com
Found this helpful? Share this post with another coach or clinician who’s ready to reclaim their time and serve better using AI.
This post is just the start. If you’re looking for more than just growth—if you want to build a thriving business without burnout, achieve true financial success, and gain the time freedom you deserve—then you’re in the right place…
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