What To Look For In A Business Coaching Experience – The Fed and Fearless Podcast Episode 114

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‘Tis the season for coaching program launches. Having taken numerous courses and having run my own, I’ve seen a lot of what’s out there. With many programs starting in the new year, how do you decide what’s best for you? In this episode, I’m sharing what I know so you can find the right business coaching program for you.



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Looking at the Program Promise

The very first thing you should be thinking about when considering a coaching program is its program promise. This refers to the possibility of transformation or outcome that clients can receive. This should not be confused with a guarantee since an outcome can’t be truly guaranteed.

It’s up to the participant to show up and commit to the work. Nobody is going to build your business for you. But a good coach will provide you with the direction and tools to help you get there.

That’s why you want the program promise to align with your unique business goals. Your goals will vary by what stage of business you’re in. Choose a program that has a promise that fits you where you are.

Considering the Coach’s Philosophy

Once you know what the program’s promise is, you can start considering its coaching philosophy. We all find ourselves drawn towards one kind of coach or another. We learn best from certain types of people and are naturally attracted to that type.

To this end, look for coaches with a philosophy that you’re going to gel with the most. Would you prefer someone who focuses on strategy or a coach who leans towards mindset? How are they going to serve and support you? Some self-examination will help you decide who to look for based on your personality and your business’ needs.


Looking at the Community Within Your Program

You also want to look at the types of people who are in the program. You’re going to want to be around the people who encourage, support, and inspire you. Are they people you’d want to spend time with? Are their businesses similar to yours? Are these the people you want to connect with? 

So watch those testimonial videos. Connect with them if you can. Getting a read on who they are will help you understand the kinds of relationships you’ll form inside the program. I’ve found that these relationships are just as valuable as any other part of the program.

What do you want the most in a business coaching program? How could it help you reach your goals? Leave a comment below! 


Got a question you’d love to hear me answer on the show? Leave me a voice message here!



  • What the importance of a program promise is and why it’s not a guarantee [2:10]
  • Why a good program should make you a little uncomfortable [14:40]
  • Understanding your coaching philosophy in order to find the right coach for you [27:25]
  • Why a coach’s personality and values matter [36:35]
  • The power of community to make a coaching program an amazing experience [48:10]
  • Additional features that add extra value to programs [53:15]
  • Details about the upcoming Nutrition CEO Mastermind [59:10]



“I strongly believe that if you are running a business, particularly an online business, you need to be in some support container.” [2:49]

“You want to have a program that stretches you. It should feel a little scary. It should feel a little uncomfortable.” [14:53]

“At the end of the day, we all have skills that are more aligned with who we are and there’s nothing bad about that. It just means that sometimes we need a little support from other professionals to help us get different viewpoints.” [29:50]

“Relationships are hugely important. They’re honestly one of the best things you can take out of a program.” [50:08]



Apply to the Nutrition CEO Mastermind!

Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to hello@lauraschoenfeldrd.com or send me a DM on Instagram, and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraSchoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!

Join the Nutrition Business Accelerator Waitlist

Learn more about business coaching with me

Got a question you’d love to hear me answer on the show? Leave me a voice message here!

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Your Friend and Business Mentor

I'm a women's health expert and a registered dietitian (RD) with a passion for helping goal-oriented people fuel their purpose.

I help nutrition entrepreneurs grow their income and their impact by packaging their brilliance into transformative coaching and consulting programs, and get crystal clear on their marketing strategy.

I'm on a mission to help nutrition business owners drop the hustle and come into alignment with their ideal business goals, so they can work from a sense of ease and abundance, and build the online business of their dreams. 

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