Practicing Moderation Over Perfectionism in Fitness and Business with Jill Coleman – The Fed and Fearless Podcast Episode 137

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It’s too easy for business owners to get caught up in trying to do everything perfectly. But perfectionism is not going to give us the best results and striving for it is not sustainable. Today’s guest explains how you can reframe how you run your business for the long haul by embracing moderation.



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About Jill Coleman

Back in 2010, Jill Coleman started JillFit as a daily fitness and nutrition blog when she was a full-time personal trainer and group fitness instructor working 70+ hours a week.

Armed with an ACSM personal training certification and a Master’s degree in Nutrition, Jill got home late from the gym and stayed up all night blogging. She also slowly took on 1:1 fat loss coaching clients. Fast forward 18 months and JillFit had grown to a 6-figure online fitness brand with 5 fat loss coaches and over 100 virtual clients!

After investing in her very first business coach in 2012, Jill quit all her in-person training and moved fully online. Followers and other professionals began asking how she was doing what she was doing, and as a result, Jill started sharing business tips, tools, and strategies. That same year she launched her first business mentorship, Best of You Business, and did her first 5-figure launch.

Since then, JillFit has grossed over $6 million in revenue. More importantly, it has helped thousands of health, fitness, and nutrition professionals start and grow their online businesses so they can quit their 9-to-5s and create the time freedom, autonomy, and fulfilling careers they’ve always dreamed of.

Just Get Started, Even if Imperfectly

Jill and I begin this episode by talking about what it was like when we started working in the online space a decade ago. We both agree that consistency was the key. It’s important to just get started without worrying about it going perfectly. 

Often, things just take time before they’re any good. So start now by creating and experimenting. Just don’t get caught up in trying to keep up with others in your field. To stay in this for the long run, your business needs to work for your life. If you focus too much on your business, other essential parts of your life will likely suffer. Just like fitness, it’s all about moderation and balance.


Making Sustainable Decisions for the Long-Run

As a business owner, it’s important to remember the autonomy that you actually have. You get to make the decisions for your business. So stop comparing yourself to others. They have their own struggles and strengths and you have yours.

This means that you shouldn’t get too obsessed with individual details and decisions. As Jill explains, you’re best served when you realize that it is the cumulation of your efforts that make the biggest difference.

Ultimately, the key to longevity as an entrepreneur is realizing that you are doing it to build your ideal life. Comparing yourself to others and getting hyper-focused on certain metrics will derail you from your true goals. So remember what you’re doing it all for and how it fits into the life you want.

What can you get started on in your business right now, even if it’s imperfect? Leave a comment below! 


Got a question you’d love to hear me answer on the show? Leave me a voice message here!



  • How Jill entered the online fitness space and how it has changed over time [7:00]
  • Avoiding the trap of making comparisons in the name of perfectionism [18:45]
  • Taking a measured approach to avoid burning out [29:00] 
  • Why success comes from a cumulation of efforts, rather than a single action [37:40]
  • What moderation looks like for a recovering perfectionist [44:20]



“I feel like you have to relax into the process and also realize that you’re probably not going to be good at it. That’s going to be hard for people who are historically good at stuff.” [17:19]

“It’s hard to be top-notch at everything, but I do think it’s possible to be pretty good at most things.” [32:12]

“It’s a mistake to look at every single action in your business through a granular lens. It’s cumulative. No one buys because one single post knocked their socks off; it’s a cumulation of everything.” [41:09]

“I’m confident in what I don’t have because I love what I have. When you have that level of discernment, that to me is what true confidence is. It’s being okay with what you don’t have.” [57:50]



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Find Jill Coleman online

Follow Jill on Instagram | Facebook | Twitter | YouTube


Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to hello@lauraschoenfeldrd.com or send me a DM on Instagram, and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraSchoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!

Got a question you’d love to hear me answer on the show? Leave me a voice message here!

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Podcast production & marketing support by the team at Counterweight Creative 

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Your Friend and Business Mentor

I'm a women's health expert and a registered dietitian (RD) with a passion for helping goal-oriented people fuel their purpose.

I help nutrition entrepreneurs grow their income and their impact by packaging their brilliance into transformative coaching and consulting programs, and get crystal clear on their marketing strategy.

I'm on a mission to help nutrition business owners drop the hustle and come into alignment with their ideal business goals, so they can work from a sense of ease and abundance, and build the online business of their dreams. 

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