Becoming A Resilient Entrepreneur with James Wedmore – The Fed and Fearless Podcast Episode 86

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Running a business is hard. However, there’s only one way to fail in it, and that’s to quit. Today, I’m joined by my coach, James Wedmore, to discuss how to ensure your success through cultivating a resilient entrepreneurial mindset.



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About James Wedmore

For the last 15 years, James has leveraged his expertise to help teach Digital CEOs how to build and scale their online businesses through courses and trainings like his signature program, Business By Design, other programs such as Sales Page By Design and Nail Your Niche, as well as many other business-building trainings inside of James’ abundant course library.

Along with being notorious in the online space for his unrivaled online courses and content, James also facilitates Next Level, a strategic, group-coaching experience as well as his high-level Mastermind, The Inner Circle.

When James isn’t working, he can be found hiking, flipping homes for Airbnb, or off-roading through the rocky terrain of Sedona. His motto is simple: Work hard, play harder!

Why You Will Succeed If You Never Give Up

Personal development and how much we are willing to work on ourselves is really what allows us to have the business that we desire. Sure, learning and implementing sound business strategies is important. But it really comes down to mindset.

Although entrepreneurship has its risks and challenges, if you are determined enough, you will make it. With this attitude in mind, James explains how to view your success as an inevitability. The problem is that many people give up too soon. You need to stick with it. With the right coaching, community, and support, your success will only arrive that much sooner.


Doing Less to Earn More

It may seem counterintuitive, but as a business owner, the less you do, the more you’ll make. James explains why the role that you fill determines the results that you receive. This is because creating a business means creating many different roles. Filling all these roles yourself is only going to keep you extremely busy without leading to much getting done. So instead of spending the majority of your time in the roles that don’t actually earn the money, James wants us to determine what activities produce the most results and focus on those.


You Are The Key to Your Business’s Success

We also talk about the difference between changing your business approach versus actual failure. Often, things won’t go the way you want. In fact, that’s an inevitable part of business. There will be setbacks. James reinforces the idea that you should never quit. Instead, when things go badly, look for opportunities to try a different approach.

Understand that your most valuable asset is you. Your personal brand is what differentiates your business and will earn you a loyal following. If it comes time for you to pivot, the power of your own identity which you imbue into your business will mean that there’s a group of people who will follow you wherever you go.

What do you see as your role inside your business? Leave a comment below!


Got a question you’d love to hear me answer on the show? Leave me a voice message here!



  • What led James into coaching and digital course creation [5:40]
  • Seeing your success as an inevitability and your failures as an essential part of the process [12:30]
  • What you should really be listening for when working with a coach [19:48]
  • The difference of mindset between employee and entrepreneur [23:32]
  • What happens when you identify the most important roles in your business [27:52]
  • How to successfully pivot your business with the power of your personal brand [44:22]
  • Why you are more important than the idea in your business [53:40]
  • The most important measurement of success [58:50]



“Yes, it is going to be risky. Yes, it’s going to be challenging. Of course! But that’s what you signed up for. That’s what it’s about…. But we operate from a very simple principle that changed everything for me, which is that your success is inevitable…. It’s only a matter of time.” [12:41]

“The employee says, ‘I’ll just work harder, longer, and faster.’ But the entrepreneur says, ‘I need to work less and spend more of that time in higher-elevated, more valuable roles that the business needs from me.’” [33:22]

“Quitting is the only true failure that exists.” [47:17]

“Are you willing to do those hard things? Are you willing to be uncomfortable? Are you willing to let go of the things that feel familiar and safe? Are you willing to get a little overwhelmed, a little confused, to feel outside your comfort zone? It doesn’t mean you can’t. Of course, you can. It’s just challenging. It pushes us. But as a result, we grow.” [52:26]



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Find James Wedmore online

Follow James on Facebook | Instagram | YouTube

Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to hello@lauraschoenfeldrd.com or send me a DM on Instagram, and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraSchoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!

Learn more about business coaching with me

Got a question you’d love to hear me answer on the show? Leave me a voice message here!

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Podcast production & marketing support by the team at Counterweight Creative 

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Your Friend and Business Mentor

I'm a women's health expert and a registered dietitian (RD) with a passion for helping goal-oriented people fuel their purpose.

I help nutrition entrepreneurs grow their income and their impact by packaging their brilliance into transformative coaching and consulting programs, and get crystal clear on their marketing strategy.

I'm on a mission to help nutrition business owners drop the hustle and come into alignment with their ideal business goals, so they can work from a sense of ease and abundance, and build the online business of their dreams. 

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