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Promoting your business on social media can be scary and overwhelming. But it’s also a useful tool that, when used properly, can get you in front of the people who need your services the most. If you’re an entrepreneur with a personal brand and want to reach more potential clients, today’s guest has some great advice for you!
LISTEN TO EPISODE 111 OF THE FED AND FEARLESS PODCAST
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About Martine Cadet
Martine Cadet is a Social Media Content Coach and Creator for Female Coaches. She helps her clients convert viewers into paying clients, never run out of things to say, and become confident in connecting with their audience by mastering the skill of storytelling on their social platforms.
Martine’s system helps her clients increase their social media presence for their personal brand on Instagram and Facebook organically.
She is a mom of two, a wife, and a sister that decided to go for her dream. She designed an online business that excites her every single day. Martine is the Founder and owner of Kaderique Media, LLC, a Boutique Digital Media Agency supporting small business owners so they can brand themselves online and expand their visibility on her TV Network Visualize and Create Network.
Being Consistent Without the Stress
In this episode, Martine breaks down the essential aspects of successful social media marketing. Whatever you do, being consistent is the most important thing. With your busy life, posting all the time might seem too daunting. That’s why Martine stresses that consistency is based on how you define it.
Whatever you decide to do, stick to it. If you want to post a video every Friday afternoon, then that’s what you need to do. It’s what your audience expects. By being the boss of your schedule, you won’t get caught in the trap of feeling that you need to be showing up all day every day.
To be consistent without it taking over your life, Martine wants you to have clear goals. Commit to regularly sitting down and planning your goals. With your long-term and short-term goals established, you can work backward to plan out how your posts will get you there.
Building a Community Around Your Business
We all want to feel a sense of belonging. Being part of a community is something we all value. Martine explains how she centers her business around the community that she built. She explains how gathering the people you want to serve in one place lets you best provide them with what you have to offer.
To build a successful online community, Martine stresses the importance of quality over quantity. It’s better to have a smaller number of engaged members than lots of unengaged ones. It’s up to you to curate who’s in there.
To keep your community engaged, make posts that foster conversations. People like to talk about themselves. Ask them questions that get them responding. This will provide helpful information that you can use to engage with individual members on a deeper level.
What role can social media play in your business? Leave a comment below!
Got a question you’d love to hear me answer on the show? Leave me a voice message here!
IN THIS EPISODE
- How Martine found her passion in helping others improve their social media marketing [4:30]
- Why consistency is at the heart of social media marketing [6:55]
- The importance of growing your online community [9:35]
- Where to start when building a successful Facebook community [12:00]
- Being consistent on social media without it taking over your life [18:40]
- Creating content that connects with your ideal customer [26:35]
- Martine’s absolute favorite social media app [30:40]
QUOTES
“It’s about conversation to conversion. It’s not content to conversion. It’s conversation first.” [7:12]
“Essentially, we’re posting on social media to bring awareness to the amazing things we have.” [20:05]
“There are things that you’ve done in the past that can be repurposed. You probably just need to re-edit that video… There’s so many things you can do with content to bring it back to life.” [24:49]
“Find the place that you enjoy being on because that’s going to help the quality of your content. If you enjoy being on the platform, you’re going to create amazing content.” [33:55]
LINKS
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Podcast production & marketing support by the team at Counterweight Creative
Related Episodes
Episode 105: Using Instagram to Grow Your Business w/ Annie Miller
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