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Being able to run your nutrition business online has never been more important! Whether yours is already running on the internet or you’re thinking about starting one, this episode is about the 4 elements of online business you must have to be successful.
LISTEN TO EPISODE 32 OF THE FED AND FEARLESS PODCAST
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4 Elements Of A Successful Online Nutrition Business
When you’re ready to get your business online, there are four key elements that you need to put your energy into to have the success you want. Because if your business isn’t making money, you just have an expensive hobby!
Every single business must know what problem they solve for their customers. For a nutrition business, the problem you’re solving typically relates to physical health, regardless of how you’re solving that problem.
The problem you solve must be clear to the people who find your business online. By using social media and your website, you’re creating an important part of the sales process! You can also get traffic through word-of-mouth when former or current clients recommend you. This is one of the most valuable methods of getting new business!
When your potential client lands on your site, you need to offer them something in order to turn them into a lead. A lead is someone who has said yes to your free or low-cost offer. You can now engage your leads with direct response marketing and with a sales plan that turns your leads into paying clients.
You need to have an effective sales process in place to actually turn those leads into paying clients. There are so many ways to make a sale to your potential customers, but my favorite (and the one I recommend for nutrition businesses that are starting out) is the discovery call. Yes, these are sales calls, but before you make the sale, you need to determine if your services are a good fit for this lead.
When you’re first starting out with your online nutrition business, you may want to start with one-to-one coaching. But, I will also say that your business will hit a limit with how much income you can receive from this method. If you’re okay with hitting that income limit, that’s perfectly okay, but if you’re ready for more, it may be time to add a scalable offer to your business.
You will find that some people can’t afford your services, and that’s okay, but there’s only so much you can raise your prices before you literally price yourself out of the market. This is where offering products or group programs, along with your 1-to-1 services, comes into play. Group coaching lets you work with multiple people at the same time, but you need to be confident in your coaching methods to have true success here.
Are you ready to start or scale your online coaching business? What’s the next step you need to take? Let me know in the comments below!
Got a question you’d love to hear me answer on the show? Leave me a voice message here!
IN THIS EPISODE
- Why every single business must know what problem they solve
- The role of social media and websites in directing traffic to your business
- How word of mouth and referrals can be one of the most valuable methods of getting business
- How to use direct response marketing to get leads and turn them into clients
- The purpose of a discovery call in a nutrition business
- The limits of one-to-one coaching and why you may want to scale
- Why it’s okay for people to tell you your services are too expensive
- The benefits of having a group program and when to add one to your business
QUOTES
“If you don’t have any traffic to your business, it’s pretty much impossible to grow a business. You don’t need tons of traffic, millions of viewers on your website, or thousands of followers on social media to get good traffic… you just need a clear message and clear value from what you’re sharing and an ability to build your know-like-trust factor with that traffic.” (19:07)
“If you want to have a successful business you have to have an effective conversion strategy.” (27:32)
“Most of the time, what you teach in an online program is going to come from something you’ve learned from working with people one on one.” (39:59)
LINKS
Sign up for James Wedmore’s Business By Design video series!
Learn more about business coaching with me
Got a question you’d love to hear me answer on the show? Leave me a voice message here!
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