What happens when your newly updated sales funnel “should” be working, the leads are rolling in, and everyone says they’re ready… but almost no one buys? How do you handle the biggest sales slump you’ve had all year?

In this episode, I’m pulling back the curtain on how I turned the slowest start to a month this year into our highest cash month to date—from $6K in the first 12 days to nearly $60K by the 31st. Spoiler: It didn’t happen by chasing trends, burning everything down, or throwing more money at ads.

I walk you through the six strategic shifts (plus one bonus move) that created the breakthrough, starting with a personal realignment in my spiritual life and leading into CEO-level decisions that refined my funnel, optimized our follow-up, elevated our offer suite, and re-centered how I show up as a leader. 

If you’re sick of chasing trends and craving sustainable growth that honors both your mission and your margin, no matter what’s happening week to week in your business, this episode is for you.

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How I Turned a Slow Sales Month Into My Best One Of The Year (Without Just Hustling Harder)

Have you ever felt like you’re doing everything right in your business, and yet the sales just aren’t showing up?

Maybe you have a solid funnel, great leads coming in, and offers you know can change lives… but your sales are stalling, your DMs are silent, and your revenue isn’t cutting it.

That was my August of 2025.

We had 20 qualified leads come through our application process in the first 10 days. People who said they were ready. People who said they wanted help. People who, in any other season, may have been a yes.

Only one of them bought. Most of them never even responded to my invitation to enroll in the program.

At the nearly halfway point of the month, we had collected just $6,000 in sales. For context, it takes $30K/month just to break even in my business and cover everyone’s salaries in addition to all the other expenses of running a company this size.

But by the end of August, we’d closed over $60,000 in cash—our highest month of the year.

That wasn’t from a fluke. I didn’t run a big launch. I didn’t hit a viral moment on Instagram. I made seven intentional shifts that radically changed my results.

So if you’re wondering how to turn a slow sales month around, without burning out or bailing on your values, I’m sharing exactly what worked for me.

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Step 1: Reground Yourself in Truth (Before You Touch the Strategy)

If you had told me that the key to turning around my slowest month of the year would start with less business focus, not more… I might’ve rolled my eyes.

But the honest truth? The foundation of this turnaround was spiritual.

After giving birth to my second child, navigating massive business transitions, and still feeling the aftershocks of shutting down a multi-six-figure program the year before… I had slowly drifted from my daily connection with God. Not intentionally, but practically.

And it showed.

The more I tried to “fix it” on my own, the more stuck I felt. Until one day in August, I hit a wall and thought: “I literally cannot do this anymore.”

So I started small: reading a daily devotional, even if it was just listening to it in the car. Re-centering my heart.

Trusting that God—not my hustle—is my provider.

I had to remember:

“There’s no situation that God cannot pull me out of.”

That shift allowed me to make the next six CEO-level moves without panic. My mind wasn’t spinning. My identity wasn’t tied to sales. I could think clearly and take aligned action, even when it felt like I was climbing a mountain.

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Step 2: Burn the Funnel That Doesn’t Work (Even If You Just Built It)

Back in June, I’d hired a coach I really respected (and still do) to help reposition my offer. I implemented the funnel changes she suggested, even though they were a lot different than how I’d sold this offer in the past.

The result? In the first 10 days of August, 20 people applied to the Nourished Business Accelerator… and only one bought.

People were ghosting. No-shows on calls. Flat-out silence. The leads looked good on paper, but something was clearly off.

And I knew exactly what it was: The messaging had gotten too shiny.

I had started speaking more to easiness and dollar signs… and less to the values-driven, mission-aligned, premium clients I actually love serving.

So, I scrapped the funnel and rebuilt the entire thing in a matter of days.

Rewrote every email. Refilmed every video. Changed the opt-in. Repositioned every word of the offer.

And guess what?

Our total applications went down. But our sales went way up. And that’s what matters.

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Step 3: Cut Spending on a Broken System (Fast)

This one was hard for me, because I’m the kind of person who loves to “fix the leak while the water’s running.” But I had to pull back.

Once I realized our funnel wasn’t converting, I cut our ad spend by 50%. Even though I’d just increased it the month before.

Why?

Because scaling a broken system is just pouring money down the drain.

And even though it felt like a step backward, cutting spending gave me the space to fix the foundation without cash hemorrhaging in the background.

If you’re wondering how to turn a slow sales month around, sometimes the bravest thing you can do is pause the growth so you can repair the foundation.

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Step 4: Get Back on Sales Calls (Yes, Even If You Hate Them)

I’ll be honest: I didn’t want to do this.

At this point in my business, I’d hoped I could mostly step out of sales calls. I had a capable team. I had a solid funnel. I had an application process to weed out tire kickers.

But the truth was in the data:

“80% of our buyers had a sales call as part of the process.”

When I looked at that, I knew I had to show up differently. So I re-integrated calls as an upfront step, not an afterthought.

Not only that, I opened up my own calendar and started personally inviting qualified applicants to book with me.

Yes, I was tired.
Yes, I’d rather coach than sell.
But this is what it means to lead.

“Sometimes leadership as a CEO means stepping back into parts of your business that you were hoping to get out of, because that’s what’s required to make sales.”

And guess what? People converted. People felt heard. And my clarity on where people were still getting stuck skyrocketed.

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Step 5: Automate the Follow-Up and Enforce Enrollment Boundaries

As the application volume increased, one thing became obvious: I could not follow up manually with 20+ leads every week. It was exhausting and ineffective.

So I implemented one of the best takeaways from the coach I hired:

A 7-day automated email sequence for accepted applicants.

Each email served a specific purpose:

• Reiterated the value of NBA

• Answered common objections

• Repositioned hesitation as opportunity to expand

On top of that, I gave every applicant a firm 7-day deadline to decide.

If they didn’t move forward in that time, they’d need to reapply later.

Because here’s the truth about the clients that succeed in my NBA program:

“If you can’t make a decision in 7 days, you’re probably not ready for this level of business growth.”

This change filtered out the dabblers, and created urgency without scammy pressure.

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Step 6: Create an Upmarket Offer for Clients Who Want More

This is where most people go wrong.

When you’re hearing “I can’t afford it”, the temptation is to build a lower-ticket offer.

But I went in the opposite direction.

Instead of selling something cheaper, I asked myself:

What do my highest-level clients want that they can’t get from NBA?

The answer: Done-for-you services.

So I created a high-touch, premium offer at 2–3× the cost of NBA that included:

• A complete funnel rebuild

• Full done-for-you ad management

• Strategic 1:1 consulting

And you know what? It sold. Twice.

“Rather than trying to sell a $100 offer to 100 people, I sold a $12K–$15K offer to two people. And added $10K in cash collected to our monthly revenue.”

This is how you scale from alignment. You don’t chase everyone who might want to pay you. You elevate your energy to meet the people who already want more from you.

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Bonus Move: Make It Easier for Action-Takers to Buy

This one was so simple, I almost feel silly sharing it. I don’t know why it took me so long to realize this was an issue!

For months, I had buried the details of NBA behind a long video funnel and gated application process.

You couldn’t see how we worked unless you jumped through multiple hoops.

That might work for some leads who need a lot more nurturing, but not for my fast action-takers.

So in August, I simply uploaded a public-facing overview video that explains:

• What we help with

• Who we serve

• Why NBA is different

No fluff. No hiding behind a multi-step funnel. Just clarity on how exactly we can help.

And suddenly, applications started coming in from people who were ready to enroll without any conversation required.

Lesson learned?

Don’t make it hard for the right people to work with you.

You can still maintain a high-integrity application process to curate your group, but don’t require a 60-minute video if your action taking audience doesn’t need it.

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Final Thoughts: How to Turn a Slow Sales Month Around For Good

August didn’t turn around because of hustle.

It turned around because of alignment.

Alignment with my faith.

Alignment with my messaging.

Alignment with my leadership.

And while I’m grateful for the $60K month, what matters more is the confidence it gave me:

I can weather cold streaks.

I can pivot with confidence.

I can lead even when it’s messy.

So if you’re in a slow season right now, I want to leave you with this:

“Cold streaks don’t define you. Your ability to respond and not react is what allows you to grow month after month, year after year.”

You don’t need to burn everything down.

You need to think and act like the CEO you already are.

And if you’re ready to build a business that supports the life you actually want, not just one that looks good on paper…

I’d love to support you inside the Nourished Business Accelerator.

Click here to apply and let’s build something sustainable, aligned, and wildly profitable.

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