Ever wondered how a registered dietitian could go from getting refund requests on $100 sessions… to confidently selling a $36,000 coaching offer and having clients thank her for it?

In this episode, I’m joined by Gina Worful, MS, RD, founder of the Mastering Mindfulness Institute, who’s redefining what’s possible for health experts when it comes to pricing, transformation, and client commitment.

Gina shares how she shifted from the traditional “$100 per hour” private practice model into a deep, high-touch, high-value offer that helps her clients experience true, lasting change.

We talk about the mindset, structure, and client experience that make ultra high-ticket programs not just ethical, but often more effective for both the coach and the client.

If you’ve ever thought, “Who would pay that much for nutrition coaching?” or felt nervous to raise your prices, this episode will completely change how you think about selling your services as a health expert.

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How to Create and Confidently Sell a High-Ticket Nutrition Program as a Registered Dietitian Or Health Expert

If you’ve ever wondered how some health professionals sell multi-five-figure coaching offers while others struggle to charge $100 per session, this post is for you.

As a business coach for dietitians and health experts, I talk with so many practitioners who want to deliver life-changing results but feel completely stuck when it comes to charging appropriately for their expertise.

They tell me things like:

“I can’t imagine anyone paying that much for nutrition coaching.”
“I feel guilty charging more than $200 an hour.”
“I’m afraid my clients will think I’m greedy.”

But here’s the truth: a high ticket nutrition program isn’t about greed… It’s about transformation.

And Gina’s story is a powerful example of what’s possible when you stop thinking like a “session-based service provider” and start thinking like a transformational leader.

In this post, I’ll walk you through what Gina did to create her high-ticket nutrition program, and the mindset shifts, strategies, and structures that made it work.

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Why Most Dietitians and Health Coaches Stay Stuck Charging Too Little

Let’s be honest… most dietitians and health professionals were never taught how to run a business.

We were trained to calculate calories, write meal plans, and follow protocols — not to market ourselves, build offers, or sell transformation.

Gina shared that when she first opened her private practice, she charged $100 per session.

After paying her rent and overhead, she took home about $60 per client.

Worse, clients were struggling to get results. One even asked for a refund after a single session.

That moment crushed her confidence.

But it also revealed something deeper: selling one-off sessions doesn’t create the structure or commitment needed for transformation.

Clients weren’t failing because they didn’t want change … they were failing because the model didn’t support it.

If you’re stuck in that same cycle — undervaluing your work, over-delivering, and wondering why your clients aren’t getting results — it’s not because you’re bad at your job.

It’s because you’re selling the wrong kind of offer.

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Step 1: Redefine the Value of Your Work

The first step to building a high-ticket nutrition program is reframing what “value” actually means.

Most of us think value = information.

But information is everywhere. Clients can find meal plans, calorie calculators, and even lab interpretations online, sometimes for free.

The real value you bring as a health expert is transformation: helping someone bridge the gap between what they know and what they can actually do.

Gina realized that her clients didn’t need more nutrition facts. They needed to understand why they were sabotaging themselves, why they couldn’t stay consistent, and how to rebuild trust with their bodies.

That insight became the foundation for her program.

If you’re creating your own high-ticket nutrition program, ask yourself:

• What deeper problem am I really solving?

• What transformation do my clients truly want — not just the surface goal?

• What do I offer that AI, apps, or meal plans can’t replicate?

When you sell transformation instead of information, your offer immediately becomes more valuable.

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Step 2: Design a Container That Creates Transformation

The next step is building a program structure that supports the results you want to deliver.

One of the biggest mistakes I see health experts make is designing their offer around what they think clients want, like being short, cheap, or convenient, instead of what clients actually need to succeed.

Gina shared that she used to build three-month programs because she thought no one would want to commit longer than that.

But when she got honest about how long real transformation takes, she realized that meaningful change often requires a full year.

So she stopped trying to please everyone, and designed a program that truly worked.

Her high-ticket nutrition program included:

• A 12-month structure with clear milestones and emotional stages that clients could expect to move through.

• A high-touch experience, including direct access to Gina for coaching and support.

• Personalized protocols, sometimes including labs, nutrition plans, and mindset tools.

• A focus on the nervous system and behavior change, not just food.

When clients enrolled, Gina would tell them:

“In the beginning, you’ll feel motivated and unstoppable. Around month two or three, you’ll hit resistance. You’ll feel like quitting. That’s normal, and it’s where the real work begins.”

By normalizing the process and preparing clients for each stage, she created safety, trust, and commitment.

That kind of experience simply isn’t possible in a low-ticket or session-based model.

So when you design your own high-ticket nutrition program, don’t start with a price point. Start with the transformation timeline.

Ask:

• How long does it really take to get the results I promise?

• What level of support does my client need to succeed?

• How can I make this experience deeply personal, supportive, and results-driven?

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Step 3: Price Based on Transformation, Not Time

Once your program is designed, it’s time to price it, and this is where most health experts freeze.

They ask:

“How do I know what to charge?”

Here’s the truth: there’s no magic formula.

Pricing isn’t about hours, deliverables, or even credentials. It’s about the perceived value of the transformation and the confidence you have in delivering it.

When Gina first sold her program, she didn’t start at $36,000.

She spent a year coaching clients for free, another year charging modestly, and then gradually built up to a price point that reflected her skill set, experience, and the depth of her work.

The key was this: she stopped trying to “justify” her price with features, and started believing in the worth of the transformation she was facilitating.

If you’re unsure how to price your high-ticket nutrition program, start with these questions:

• How much would this transformation be worth to my ideal client?

• What would it cost them financially, emotionally, and physically, to not solve this problem?

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• How much access, personalization, or direct support am I including?

You can always raise your price as your confidence and results grow.

But you can’t grow if you don’t start charging in alignment with your value.

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Step 4: Sell With Integrity and Confidence

One of the biggest mindset blocks health experts face when selling a high-ticket nutrition program is the fear of overpromising.

We don’t want to come across as “sleazy” salespeople. We want to be ethical.

The solution isn’t to promise weight loss or unrealistic results. It’s to clearly define what you can promise and sell from a place of integrity.

Gina shared that she no longer promises pounds lost or lab markers changed.

Instead, she promises that clients will:

• Build self-trust with their bodies

• Understand their emotional triggers

• Create sustainable habits rooted in compassion

• Feel supported through the entire journey

When you sell from honesty, confidence follows.

And interestingly, clients often feel safer investing in a program that’s not built on quick fixes or guarantees.

They can relax into the process, which leads to better results.

So, when you pitch your high-ticket nutrition program, focus on:

• The emotional transformation and who they’ll become after working with you
• The level of support and personalization you provide
• The long-term sustainability of the results

And remember: people aren’t paying for information. They’re paying for certainty, leadership, and transformation.

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Step 5: Attract Clients Who Are Ready to Invest

Not everyone is meant to be your client, and that’s okay.

A high-ticket nutrition program obviously isn’t meant for everyone.

Gina’s first $36K clients were business owners who already understood the value of coaching and personal development.

They didn’t need convincing that they were worth investing in because they already believed it.

If you find yourself constantly trying to “convince” people to invest, you’re probably talking to the wrong audience.

Your ideal clients are the ones who:

• Believe in growth and personal investment

• Have tried other programs and want a deeper solution

• Are ready to commit long-term

• Want to work with an expert who can guide them through the transformation

You attract these clients by showing up as the expert who has walked the path — not by competing on price or promising instant results.

As I always tell my own clients: Your prices don’t repel people… Your energy does.

If you believe in your offer, the right clients will feel that.

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Step 6: Embrace the Mindset of a Transformational Leader

Selling a high-ticket nutrition program isn’t just about marketing strategy. It’s a personal transformation for you, too.

You’ll have to confront your fears of rejection, visibility, and imposter syndrome.

You’ll have to let go of the perfectionism that tells you, “It has to be perfect before I launch.”

And you’ll need to learn to separate your worth from your price.

Gina said entrepreneurship became one of her biggest teachers; a mirror reflecting her own fears, patterns, and limiting beliefs.

But she also discovered that the same skills she taught her clients, like self-awareness, curiosity, and resilience, were exactly what helped her grow her business.

So if you feel scared or unqualified to charge more, remember: that fear is normal.

The difference between the coaches who stay stuck and the ones who thrive isn’t talent, it’s the willingness to take imperfect action.

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Step 7: Build Trust and Retention Through Relationship

Here’s one more powerful insight from Gina’s business:

Even though her program is high ticket, her clients stay for years.

Many repeat her group program two or three times not because they didn’t get results, but because the experience keeps deepening.

That’s the power of transformation-based coaching.

When clients feel safe, supported, and seen, they don’t want to leave.

So instead of focusing on how to “find more clients,” ask yourself:

• How can I create an experience my clients never want to leave?

• How can I celebrate their growth and progress?

• How can I build a community that supports long-term transformation?

Retention is one of the most underrated aspects of a successful high-ticket nutrition program, and one of the best ways to create sustainability in your business.

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The Truth About Selling a High-Ticket Nutrition Program

Selling a high-ticket nutrition program isn’t about fancy funnels or manipulative tactics.

It’s about clarity, confidence, and compassion.

It’s about deeply understanding your clients’ struggles and building an offer that truly serves them.

And most importantly, it’s about being the kind of leader who’s willing to say:

“This process takes time. It won’t always be easy. But I’ll be with you every step of the way.”

That kind of leadership is what clients pay for.

And when you embody it, your prices will finally match your impact.

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Ready to Build Your Own High-Ticket Nutrition Program?

If you’re ready to stop undercharging and start leading your clients through real transformation, here’s what I want you to take away from this conversation:

1. Your information isn’t your value; your transformation is.

2. Your price doesn’t have to be “reasonable.” It has to be aligned.

3. Confidence grows through integrity and action, not perfection.

You don’t have to jump from $100 to $30,000+ overnight. Or ever! But you absolutely can raise your prices as a health and nutrition expert.

Start by clarifying your transformation. Create a program structure that works. Then raise your prices until they reflect the impact you deliver.

Your clients are out there waiting for the version of you who believes in your own work.

It’s time to build your high-ticket nutrition program and start changing lives at the level you were meant to.

If you’re ready for the strategy, support, and mentorship to make that happen, apply today for the Nourished Business Accelerator — my signature group coaching program that helps dietitians and health experts design, sell, and scale high-ticket offers that truly transform lives.

Share this with someone who needs it!