I’m pulling back the curtain on exactly how I’m preparing to make 2026 my most profitable year in business, and it has nothing to do with working harder, cramming more clients into my calendar, or forcing myself to scale in ways that don’t feel good.

This year is about reclaiming my energy, my leadership, and my standards so I can build a business that actually feels fun again while also making more money than ever.

In this first part, I’m sharing the real reason my growth has felt capped over the last few years, even though my skills, results, and offers are solid.

I walk you through the identity shift I’m making to stop giving my power away through people-pleasing, over-accommodating misaligned clients, and following industry rules that don’t match with how I’m wired.

If you’ve hit an income ceiling, feel scattered or resentful, or know you’re ready to lead with more conviction and fewer apologies, this episode is for you.

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How to Make 2026 Your Most Profitable Year as an Established Coach (Without Working Harder)

If you’re an established coach or practitioner who’s been stuck at the same revenue level for the past few years, this article is going to show you exactly how to break through that ceiling – not by adding more to your plate, but by making three strategic shifts that will transform your business from the inside out.

I’m planning to make 2026 my most profitable year ever, and it has nothing to do with cramming more clients into my programs or working longer hours.

In fact, I’m going to be saying no to more people than I ever have before, working only on the things that genuinely light me up, and having more fun in my business than I’ve had since becoming a mom in 2022.

I know that might sound too good to be true. Honestly, I would have thought the same thing until I had a major realization about what’s actually been keeping me stuck at my current income level for the past few years.

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The Real Problem Wasn’t What I Expected

Here’s what I know for sure: it’s not my skills. I have over a decade of experience in both health coaching and business coaching.

I was literally voted “most valuable member” multiple times in a $30,000 mastermind filled with entrepreneurs doing seven and multi-seven figures annually.

And it’s definitely not my offers – my programs work, my clients get results.

So what’s been the problem?

I’ve been giving my power away.

I’ve been giving it away to clients who weren’t actually ready for the work I do.

To an industry that told me what “scaling” was supposed to look like.

And even to people I thought were my peers (even friends) who ended up treating me in ways that made me question my own value.

Every single time I gave my power away, I drained myself a little more, dimmed my impact a little more, and settled for less than what I’m actually capable of achieving.

In 2026, that stops.

This is the year I’m taking my power back.

This is the year I’m choosing what’s best for me, and I’m done apologizing for it.

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Why Taking Your Power Back Is Actually the Key to More Revenue

Here’s what I’ve learned the hard way: when you’re exhausted, scattered, and resentful from trying to serve everyone at the highest level possible, you’re not actually serving anyone well – especially not yourself.

But when you get crystal clear on exactly who you’re meant to work with, when you design your business around your energy and your genius, and when you stop giving your power away to mismatched clients or past wounds from previous experiences, everything changes.

Your revenue goes up, your energy comes back, and your impact multiplies.

The best part? It doesn’t require you to work harder.

It requires you to get brutally honest with yourself about three things:

1. Your identity (how you show up as a leader)
2. Your offer design (who you serve and how)
3. Your messaging (how you attract your ideal clients)

In this article, I’m going to walk you through the first transformation – the identity work – because without this foundation, the other two changes won’t stick.

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The Identity Shift: From People-Pleasing to Leading with Conviction

The Competence Trap That’s Keeping You Stuck

If you’re an established coach or practitioner, you’re probably incredibly competent at what you do. You can help people with everything from strategy to implementation to mindset work. You have a wealth of experience and knowledge to draw from.

But here’s the problem: that competence can actually become a liability instead of an asset.

When you’re good at so many things, it’s incredibly easy to fall into the trap of over-delivering on what you promised in your programs.

You start trying to scratch every itch that every client brings to the table because yes, everybody’s an individual with different questions and needs.

Before you know it, you’re designing your programs and containers based on what people are asking for and what you think people want, instead of what you actually want to deliver and what you know they need.

You’re morphing your offers, adding new curriculum, creating new trainings based on client requests and sales conversations, instead of leading from your own expertise and conviction about what actually creates results.

This constant responding instead of leading is exhausting.

And it’s a slow drain – like a boiling frog situation where there’s no major crisis, just gradual scope creep that expands until you realize you’re promising way too many things and you’re personally exhausted by having to deliver on all of them.

I genuinely wanted to help people, which is why I kept accommodating these requests. But I was confusing being responsive with being of service.

Every time I adjusted my curriculum, my approach, my offers, or my messaging to accommodate people, I was giving my power away.

Understanding Your Personality Wiring (And Why It Matters for Revenue)

I want to share something personal that helped me understand why I kept falling into this pattern.

My personality type (I’m somewhere between ESFJ and ENFJ on the Myers-Briggs scale) has this deep-seated desire to support people, help people, and make people happy. That’s just how I’m wired.

There’s nothing wrong with wanting to make people happy. But it becomes a problem when that desire is the primary driver of your business decisions instead of your strategic vision and expert knowledge.

My personality type leads with extroverted feeling, which means I’m naturally attuned to other people’s emotions, their needs, and the desire to create harmony in a group.

My dominant function is literally about maintaining relational harmony and meeting others’ needs.

When balanced, this is a beautiful gift that makes me incredibly perceptive and caring.

But the shadow side is that I can end up prioritizing other people’s comfort over my own needs as a business owner. I morph and adjust to keep everybody happy, even when it costs me my own alignment.

Here’s the interesting complexity: according to my Human Design, I’m a Manifestor with Splenic Authority.

This means I’m in my element when I’m leading and initiating, not responding and accommodating.

Knowing Your Personality Type Helps You Identify Your Zone of Genius

My zone of genius as a Manifestor is to come up with ideas from my own brain and launch them into the world.

When I’m constantly adjusting what I do based on what people are asking for, I’m operating completely out of alignment with my gifts. I’m using my desire to support people to accommodate instead of to lead with conviction.

And here’s what I’ve noticed: every time my business has taken off or grown to a new level of success, it’s because I was leading from that place of conviction.

This explains why my sales have plateaued over the last couple of years – I was doing way more responding than initiating.

It also explains that extra layer of exhaustion that goes beyond just having two young kids who don’t sleep well. There was an internal exhaustion from doing work that wasn’t fully aligned with who I am.

Every time I made an accommodation for another person, I was giving my power away to their personal preference instead of trusting my own inner knowing.

The Evergreen Trap (And Why Cohorts Might Be Your Answer)

Let me share another way I gave my power away to what the industry said I “should” do.

I switched to a fully evergreen enrollment model because it seemed like the smart scaling move.

Lots of successful people were talking about it, people in my world were doing it successfully, and based on my season of life with two young kids, it seemed like it would work better for me.

There are definitely pros and cons to evergreen, but here’s what I realized: with evergreen enrollment, I never get to feel satisfied or complete with my client work.

People starting at different times means I can’t experience leading a group through a clear progression, which is how my programs used to be structured.

My personality type needs that group energy, that real-time connection, that sense of actually seeing the impact I’m having with people.

I need a beginning, a middle, and an end – not this rolling admission model where it feels like a never-ending support container with people constantly coming in and out.

Evergreen Just Isn’t The Right Fit For ME

The shift to fully evergreen eliminated that energetic fulfillment for me.

I didn’t fully realize it until the last six months, when I noticed I never really felt like I was experiencing completion with any client. And I really missed it.

Even though the switch to evergreen seemed strategic and aligned, it wasn’t a match for the way I need to work with clients, which is being part of their transformation journey with a clear arc.

This is another example of me giving my power away to what the industry said was “right” instead of what was actually right for me.

I don’t regret trying it, and I’m not against evergreen for other people. But I am reincorporating more of a cohort model into my work so I can have that transformational arc that I want to bring my clients through – and that I get tremendous value from myself.

And here’s the thing: I actually think my clients get better results this way too. So it’s a win-win for everyone.

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The Desperation Client Pattern You Need to Break

Here’s one of the most important realizations I’ve had about who I work with.

Over the last year or two, I’ve become way too accommodating with the people who want to work with me.

Mostly because I genuinely care about people and want to help them.

When somebody says “I want help, I want to get this result, I want to achieve this outcome,” there’s a very optimistic part of me that gets excited and thinks, “Yes! We can do it. Let’s do it together. I can help you.”

But I’ve noticed something that’s changed in the last couple of years: people coming into my world with an energy of desperation.

An energy of “you are my last resort, this is my last chance to make this work.”

And I had a really hard time saying no to that situation. I thought, “I can help them. I can be that person who finally helps them get the breakthrough they want.”

They were coming to me in a place of crisis – whether personal or business – and every time I said yes to somebody who came in with that level of desperation, I was letting their urgency override my assessment of whether we were even a good fit to work together.

I had to go through a few experiences like this to realize: this isn’t actually good for them either.

Why? Because I would end up busting my ass, giving everyone the same quality of support regardless of their readiness, their mental state, or whether they even had the right business model to use what I could help them with.

I Realized I Can’t Rescue Anybody (No One Can!)

Here’s the truth: if somebody comes in ready to go, my work is incredible.

If somebody comes in going through a personal crisis, stressed and desperate, it doesn’t matter how much I give them or how far I go above and beyond what they’re paying for – it doesn’t work.

I can’t rescue anybody.

I know that sounds ridiculous to admit, but I really believed that if I just worked hard enough, if I just supported them well enough, I could help them change their circumstances.

But I can’t. And no one can.

Watching all that effort hit a wall and produce no results was slowly killing me inside.

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When Results Are “Practically Instantaneous” (And What That Tells You)

Here’s what I’ve learned: when I work with clients who are truly qualified to make use of my skill sets – established business owners, coaches and practitioners who have already built something and are making sales but have hit some sort of plateau – their results are practically instantaneous.

I can help somebody make more money within weeks. These are the kind of clients who implement quickly, move fast, and trust my strategic guidance.

They also have their own inner knowing to bring to the table, so we can make aligned decisions together.

That is what lights me up.

When I can take my clinical diagnostic approach to somebody’s business, peel back the layers, and find the little levers and dials we can adjust so that what they’re doing just works ten times better – that’s when my expertise gets to shine.

That’s when I get the most excited about what I’m doing.

For 2026, I’m deciding that if I’m going to work with somebody in a high-touch experience, it’s going to be people who already have an amazing baseline to work from. I know I can come in, make some tweaks, and get incredible results quickly.

And I’ve done it before with lots of people. I’m just making the decision for 2026 that this is the ONLY type of one-on-one client I’m working with.

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The Premium Space Wound (And Why Healing It Changes Everything)

I need to share something I haven’t talked about publicly much, because I realize it’s been affecting how I show up in my business.

I used to be in a high-ticket mastermind with peers doing high six, seven, and multi-seven figures in annual revenue. It was a mixed experience – some of my favorite business memories are from events with that group, and I still have friends from it that I communicate with regularly.

Something incredibly validating happened in that group: I was voted “most valuable member” multiple times by those high-level peers.

People at that revenue level recognized my expertise and said the ideas and support I provided were the most valuable part of their entire experience.

That confirmed I belong in premium spaces and that I operate at that level.

Most of all, it confirmed that my ideas are massively valuable – not just for beginners or people getting to their first $10-20K months, but for people at the highest levels.

But I also came out of that experience with some deep wounds.

It Wasn’t About Me (Really)

Without sharing details, a few people in that experience treated me in ways that caused real harm to my emotional health and my self-image.

Over the last few years, it caused me to question my value in the market and as a person – in spite of all the evidence I had otherwise.

Here’s what I realized I did: I made how those people treated me mean something about ME instead of about THEM.

The dark side of getting validation from people you admire is that when it turns into criticism or personal mischaracterizations, you start to question yourself.

I let it make me question my safety in premium spaces.

From a nervous system perspective, it took a long time to recover. I internalized what just a couple of people (not even most people in the group) said about me.

It made me feel incredibly unsafe and uncared for.

I let it affect my confidence in:

• How I show up in the marketplace
• My pricing
• How likable I am as a person
• My willingness to share my opinions openly

Going from feeling appreciated and respected to disliked and not cared for – very unexpectedly – was extremely disorienting.

I’ve been carrying this for years, and I’ve kept it to myself, thinking I could just power through it.

But the truth is, I started to play small. I started to shrink because I felt like playing with the “big kids” meant getting hurt.

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Taking Your Power Back: The Decision That Changes Everything

2026 is the year I’m fully healing this wound for good and taking my power back from that experience.

I’m done letting that experience dictate:

• My pricing
• My positioning
• How I show up
• How confident I am
• How I talk about my work

I’m even noticing how it’s affected small things – that sense of dread that comes from nervous system dysregulation when I’m recording a podcast or video, worried that somebody’s going to say something about me or misunderstand what I’m saying.

All of that is being released in 2026.

I’m putting a flag in the sand to say I’m done giving my power away to people who mistreated me.

I’m not letting that experience negatively affect my business, my happiness, or my enjoyment of showing up as an online business owner.

Instead, I’m deciding to get back to a place where I’m fully excited by the work I’m doing and sharing my opinion, and I don’t feel like I have to shrink to keep myself safe from people who are committed to misunderstanding me.

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What “Choosing What’s Best for Me” Actually Means

2026 is the year I’m choosing what’s best for ME.

Not what potential clients say they want or what the industry says I should do.

Not what some mismatched client urgently needs from me.

And definitely not what an emotionally charged experience convinced me I don’t deserve.

I’m choosing what’s best for me – and that includes what’s best for my family and my mental health.

The good news is that recognizing that being happy and energized is actually what’s best for my clients too makes this easier.

I know I’m not being selfish by designing things that serve me. It’s actually being strategic.

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Choosing What’s Best for Me Is A Strategic Move

When my clients get me at my full, energized, lit-up, excited self, they get the best possible experience.

I know it can feel selfish when you’re saying “I am making these decisions for me.”

But when you’re in a coaching or practitioner role, you being excited and happy about what you’re doing is actually best for everybody.

My clients need me leading the pack. They need me leading from conviction.

They don’t need me accommodating everybody’s requests because I’m trying to make people happy.

Here’s the thing about premium clients who are fun to work with and get the best results: they don’t want somebody who’s just going to accommodate everything they ask for.

What they actually want is somebody who can see what they can’t see and can guide them in a way that maybe feels uncomfortable but is actually in their best interest.

That’s what I’m getting back to 100% for 2026.

I already know I belong at this level. I just needed to do the internal work to believe it again and heal the wounds that made me feel like I didn’t belong there.

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Applying This Beyond Your Business

I’m applying this “me first” mindset to my entire life, not just my business.

For example, after having baby number two, I’ve really dropped off of consistent physical self-care this year.

I used to work out 2-4 times a week. I think I’ve worked out 2-4 times a month since having my baby!

That’s a major problem that needs fixing. So even though I might be tempted to do more client work, I’m making time for physical self-care and exercise as part of my weekly schedule.

I’m not negotiating with myself about what I need to feel good. I need sleep, exercise, good food, fun, and hobbies.

I need to make space for that first and foremost in my business.

I’m building this business in a way that supports my current life – not the life I used to have.

I think I was waiting for my life to get “normal” again and hoping it would go back to what it used to be.

But I’ve had two babies in three years. My life is not going back to the way it used to be.

Feeling Good Is A Business Strategy

Acknowledging that and rebuilding the structure from there is crucial for 2026.

Because me feeling good – even with a baby waking up in the middle of the night, even with a toddler running around – that’s still possible when I’m committed to it.

I want to fully embody the “Nourished CEO” lifestyle and not just talk about it.

I want to actually live it 100%, even with life circumstances being harder than they were before kids.

I’m filtering every decision through:

• What is best for me?
• What’s going to energize me?
• What’s going to help me feel excited, joyful, and lit up?

And I know that’s going to create better results for my clients, help me be a better mom, wife, and friend, and ultimately help me make a lot more money in 2026.

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Why Belief Shifts Are Just as Important as Strategy

I want to emphasize something important: belief and identity changes are just as important as strategy.

That’s why I led with the identity work in this article. Without this foundation, the other strategic changes like your offer design and your messaging won’t stick.

I’m trained in a variety of techniques including Neuro-Linguistic Programming (NLP), Quantum Time Technique, and hypnosis.

Even though I’m trained in these modalities, I haven’t been using them as much as I want and need to for my clients to get the best possible results.

This is something I’m incorporating much more deeply into my support in 2026, because I know how much it’s going to help the people I work with.

I saw this firsthand recently with a client who hit her first $10K month in December after ONE NLP session with me.

We had been doing strategic work together for six months, so the strategy was solid. But one NLP session unlocked what six months of strategy couldn’t.

THAT is what I want to be doing with my time.

Working with people who already have the essentials locked in so we can go deep on strategic creativity AND the mindset unlocking.

Not teaching someone how to build their first offer (my support coaches can do that brilliantly).

But helping someone who’s already successful break through their next ceiling? That’s where I thrive.

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Your Next Steps: How to Make 2026 Your Most Profitable Year

If you’re reading this and recognizing yourself in any of these patterns – the over-accommodating, the people-pleasing, the playing small because of past wounds, the working with desperation clients, the choosing what the industry says over what feels right for you – then I want you to know something important:

You don’t have to keep giving your power away.

2026 can be your most profitable year too.

But it starts with the internal work. It starts with getting honest about:

• Where you’ve been giving your power away
• Who you’re meant to work with (and who you’re not)
• What actually lights you up versus what you think you “should” do
• What wounds or experiences are keeping you from owning your full value

The established coaches and practitioners who are ready to break through their revenue ceiling aren’t the ones who need more tactics or strategies.

They need the identity shift that allows them to step fully into their expertise and stop playing small.

They need to take their power back.

This Is The Work

If you’re an established coach or practitioner who’s hit a structural ceiling, if you’re exhausted from trying to serve everyone, if you know you’re ready for the next level but can’t see the path yourself, and if you’ve been giving your power away and are finally ready to take it back – this is the work.

The profitability comes from the alignment. The alignment comes from the healing. And the healing comes from choosing YOU.

When you stop fighting yourself, when you stop selling yourself short, when you stop letting past experiences dictate your future, when you stop giving your power away to anyone or anything… everything gets easier and more lucrative.

This is what it looks like when you finally choose yourself. When you take your power back. And when you decide that what’s best for you IS what’s best for your business.

Are you ready to make 2026 your most profitable year? Let’s do it together.

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Work With Me: The Nourished Business Accelerator

If you’re realizing you’re ready for more in your business – more income, more alignment, more confidence in the value of your work – I want to invite you into a deeper level of support inside my mentorship, The Nourished Business Accelerator.

I help coaches and experts like you create a premium offer that reflects the actual transformation you deliver, and build a clean, sustainable system for enrolling dream clients consistently. All without cold DMs, manipulative tactics, or high-pressure sales calls that make your stomach turn.

Everything we do is grounded, ethical, and designed to help you grow with integrity and ease.

When you’re doing work that runs this deep, you deserve real mentorship from someone who’s been through every season of business and can walk you through it step by step.

Growth feels so much more aligned and powerful when you’re surrounded by an intimate group of ambitious, ethical entrepreneurs who are committed to building their businesses the right way. Not the hustle-performative way that the online world so often pushes.

Most people don’t realize how heavy their business feels until they finally experience what it’s like to be supported at this high a level.

The NBA is the space where you’ll stop second-guessing yourself, stop piecing things together alone, and step fully into the leadership and strategy that make your business feel profitable, spacious, and deeply aligned with who you are.

If you’re ready to grow your business in a way that honors your expertise, supports your offline life, and helps you impact more clients without burning yourself out in the process, the NBA is your next step.

I would love to support you as you grow into your next level as an online entrepreneur.

Share this with someone who needs it!