If you’re a health coach, practitioner, or wellness entrepreneur, there’s a good chance you didn’t get into business because you love selling. More likely, you did it because you’re passionate about helping people feel better, live healthier, and thrive.

But here’s the truth: if you want to stay in business and reach more of the people who need your help, you have to learn how to sell—and ideally, how to make sales feel natural.

Whether you’re launching your first program or scaling your signature offer, sales isn’t something you can afford to avoid. That doesn’t mean you need to become a pushy, persuasive closer who thrives on objections. It means learning how to reframe the way you see sales and take aligned, confident action consistently.

Let me show you how.

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Why Learning to Sell is Non-Negotiable in Your Business

One of the biggest differences I see between the health entrepreneurs who build thriving businesses and those who fizzle out is simple:
They commit to getting better at sales.

You don’t have to love selling, but you do have to stop avoiding it. If sales feels gross, awkward, or like something you dread, you’re going to procrastinate on it, and if you’re not selling, you’re not making money.

You’re also competing with other practitioners in your niche who are selling—some of them enthusiastically.

And guess what? That’s why their businesses are growing, even if they aren’t the most qualified or experienced.

Selling is a skill, and skills can be learned.

Let’s talk about how to build that skill in a way that feels aligned, authentic, and even enjoyable.

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1. Reframe Sales as an Act of Service

If you’ve ever felt like selling is manipulative or pushy, you’re not alone. A lot of health and wellness professionals struggle with this.

We’re trained to serve, to listen and to help, not to “pitch.”

But here’s the mindset shift that changed everything for me:
Sales is not manipulation. Sales is service.

When someone is a great fit for your offer—whether it’s a coaching package, a group program, or a wellness retreat—your job is to help them say yes to themselves.

You’re not tricking them or forcing them into anything.

You’re helping them commit to a solution they already want.

This shift alone will help you make sales feel natural.

If you go into sales conversations with the same mindset you bring to your coaching—curiosity, care, and a genuine desire to help—you create alignment.

And from that alignment, real conversions happen.

Action Step:

Before your next sales conversation, ask yourself:
“How can I serve this person today, whether or not they buy?”

That energy will create trust and open the door for the right clients to say yes.

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2. Make Selling a Daily Practice

Selling doesn’t get easier just because you wait longer. It gets easier because you practice.

That’s exactly why I created the 75 Rich Challenge—a 75-day daily selling habit challenge I launched to get myself back in the groove after maternity leave.

It included simple, doable daily actions like:

• Making an offer to your audience

• Following up with a lead

• Reading 10 pages of a sales mindset book

• Tracking cash collected

I didn’t complete it perfectly. In fact, I only finished 36% of the daily tasks. But I still made over $95,000 in sales during that time—because I showed up consistently-ish.

“You don’t have to necessarily be perfect. You don’t have to be killing yourself to try to make sales every day.”

That consistency, even if imperfect, helped me re-engage with my audience, rebuild momentum, and reconnect with my purpose.

It reminded me that daily selling doesn’t have to be a big production. It’s about micro-actions, done regularly.

Why This Works for Health Entrepreneurs

You’re already showing up daily for your clients. You plan meals, offer support, hold space.

But your business also needs you to show up, especially when it comes to selling.

Making sales feel natural starts with making them routine.

Action Step:

Set aside just 20 minutes a day to focus on selling. That might mean sending a DM, making an offer in your stories, or following up with a lead.

Keep it light, consistent, and aligned.

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3. Focus on Conversations, Not Convincing

One of the biggest mistakes I see practitioners make is treating sales like a performance:
Let me say the perfect thing. Let me pitch this just right. Let me try to convince them.

Stop. That’s not how to make sales feel natural. It’s how to make them feel stressful and fake.

“Sales conversations should really feel more like coaching to an aligned decision, and that decision could be yes or no.”

When you treat a sales call like a coaching session—with curiosity and care—you allow the other person to process their decision in a safe, supportive space.

That builds trust and conversions. And most importantly, that builds integrity in your brand.

You don’t need a rigid script. You need a framework that allows for connection and conversation.

Action Step:

Ditch the pressure to “pitch.” Instead, listen.

Ask open-ended questions like:

• “What have you tried already?”

• “What would change in your life if this was no longer a problem?”

• “What kind of support would feel most helpful for you right now?”

Let the conversation lead to the offer, not the other way around.

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4. Build Confidence Through Repetition

Confidence doesn’t magically appear because you read a book about sales. It comes from doing the thing over and over again.

“Confidence in selling does not come from knowing exactly what to say… What sales confidence really comes from is taking consistent, aligned action.”

That’s why I recommend selling regularly, not just during launches or when your bank account feels low.

When you engage with leads daily, selling becomes second nature.

You stop overthinking. You start trusting yourself.

And that’s what truly helps you make sales feel natural.

What About Scripts?

Scripts can be helpful for structure, but they shouldn’t replace your intuition.

In fact, clinging too tightly to a script can make you robotic, and that kills the connection.

We teach our Nourished Business Accelerator clients how to lead powerful sales conversations using a loose framework.

The focus is always on listening, guiding, and helping the client see the transformation your offer creates.

“If you totally 100% believe in what you’re selling, you don’t have to force yourself to try to sell it.”

Action Step:

Track your sales conversations for the next 30 days. Even if you don’t close every lead, the repetition alone will help you grow your confidence and your close rate.

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5. Align Your Mindset with Your Sales Goals

You can have the best offer, the best script, and the best client results—but if your beliefs don’t match your goals, sales will feel hard.

“We need our beliefs about what we’re selling to align with the sales conversation in order for it to be maximally converting.”

Let’s break that down. Here are three mindset blocks I commonly see in health entrepreneurs:

1. Fear of Visibility

Do you feel safe being seen? Or does putting yourself out there make you want to hide?

2. Fear of Rejection

Do you worry that hearing “no” means something about your worth, your skill, or your value?

3. Fear of Receiving

Do you feel guilty charging for something that feels “natural” to you? Do you struggle to receive financially for the transformation you create?

These subconscious beliefs shape your tone, your energy, and even your body language in sales conversations.

Your audience can feel that, whether you realize it or not.

Action Step:

Choose one belief to work on this week. Journal on it. Get coaching. Do the inner work.

When your mindset aligns with your mission, sales becomes a natural expression of your confidence and purpose.

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Recap: Your 3-Step Sales Reset

Let’s bring it all together. If you’re ready to make sales feel natural in your business, focus on these three steps:

1. Reframe sales as service. You’re guiding people toward a better future, not taking something from them.

2. Build a daily sales habit. Show up consistently with micro-actions that create momentum.

3. Align your mindset. Your energy and beliefs matter more than a perfect pitch.

Sales isn’t a one-time event. It’s a daily practice, a mindset, and a skill that grows over time.

You don’t need to be perfect. You just need to show up with service, confidence, and integrity.

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Final Thoughts

As a health entrepreneur, your mission is too important to be hidden behind sales resistance.

You have something valuable to offer, and there are people out there who need what you provide.

Making sales feel natural is the key to reaching them.

If you’re ready to build a business that feels aligned, abundant, and impactful, let this be your starting point.

You don’t need to become someone you’re not. You just need to practice, shift your mindset, and keep showing up.

Let’s make sales feel like a natural extension of your purpose.

You know your work changes lives—but your business model, pricing, or messaging might not reflect the value you deliver. That’s where I come in.

Check out my coaching and support options and let’s create a business that supports your real life—steady income, dream clients, and a schedule that fits your dream life and ensures you’re meeting your own needs as a CEO.

Share this with someone who needs it!