Hire Great Help with Cena Martin Chandler – The Fed and Fearless Podcast Episode 78

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If you have your own business, you’ve likely realized that you can’t do it all yourself. There’s no shame in hiring help, and in fact, your business won’t be able to grow sustainably without it. Today’s guest is here to share how you can begin to create a team to allow your business to grow to the next level.



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About Cena Martin Chandler

With over 18 years of experience in building teams for companies and delegation, Cena Martin Chandler has developed a method that teaches online service providers a “no – fear” way of hiring remote teams. This approach directly counteracts the current industry training around hiring and building remote teams.

Cena’s approach is to take the CEO or Operations Manager through what she calls a “Mindset Makeover,” which implements psychology-focused belief building and validation to prepare them for managing team members. This approach maximizes managers and CEO’s ability to lead efficiently, and it’s a fresh breath of air to the typical, ancient training of “being a good leader” and “commanding authority” when leading other people. She believes this method will continue to produce empathetic, inclusive, and effective leaders as we move into 2021 and beyond.

When It’s Time to Grow Your Business

If your business will support your life and not take it over, there will likely be a time when you’ll need to grow your team. But what does this process look like? Cena has learned that no two businesses are identical. What works for others may not be best for you.

Cena urges entrepreneurs first to identify what most monopolizes their time. Hiring for what you really need will not only be the best use of your money; it will free you up to work on other things that will really grow your business. Cena recommends focusing on the customer experience aspect first because that’s ultimately where your revenue comes from.


Why Hiring Doesn’t Need to be Scary

There can be anxiety around growing your team. You may feel that no one can do the job as well as you. And you may be overwhelmed by the idea of training someone new. Cena wants you to put these fears to rest. From the very start of the hiring process, you can assess new and potential team members. She explains what she looks for both in personality and in skills to make sure that you find someone who will be the right addition to your business. 

While much of the hiring process is simpler than many think, there is still a lot to consider. Cena explains how she helps entrepreneurs through it by examining their processes and restructuring them when needed. While rebuilding your systems and processes, she helps them build up a team to maintain and improve efficiency.

What parts of your business could you hire someone to do? Leave a comment below! 


Got a question you’d love to hear me answer on the show? Leave me a voice message here!



  • What led Cena to become an operations coach [4:50]
  • Why you probably shouldn’t hire someone to do your social media as your first employee [10:05]
  • How to figure out how many hours a new employee should be hired on for [16:47]
  • How to know when you’re ready to hire help [20:23]
  • How to address fears around hiring people [24:05]
  • Why you may want to hire someone to help out in the home [31:10]
  • How Cena helps entrepreneurs navigate the hiring process [39:29]
  • Considerations to make when roles shift inside your business [44:22]



“If I’m going to be an entrepreneur and build this business, I have to do it in a way where it’s sustainable and where my family still has me.” [6:41]

“Focusing on the customer experience and bringing someone in who can help you make sure that the revenue part of your business continues to grow is the smartest choice to make.” [15:18]

“Think about where you want to be six months from now. I know hiring can cause procrastination. You might be afraid. You might have all these limiting thoughts stopping you from doing it. But do you want to be in this exact same position, doing things the exact same way six months from now, or do you want to see progress that requires less of your time?”   [51:25]



Find Cena Martin Chandler online

Follow Cena on Facebook

Apply for Cena’s Free Training


Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to hello@lauraschoenfeldrd.com or send me a DM on Instagram, and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraSchoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!

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I'm a women's health expert and a registered dietitian (RD) with a passion for helping goal-oriented people fuel their purpose.

I help nutrition entrepreneurs grow their income and their impact by packaging their brilliance into transformative coaching and consulting programs, and get crystal clear on their marketing strategy.

I'm on a mission to help nutrition business owners drop the hustle and come into alignment with their ideal business goals, so they can work from a sense of ease and abundance, and build the online business of their dreams. 

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