How To Set Your Hourly Rate As A Nutritionist – The Fed and Fearless Podcast Episode 47

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I help nutrition entrepreneurs grow their income and their impact by packaging their brilliance into transformative coaching and consulting programs, and get crystal clear on their marketing strategy.

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Nutritionists get into this line of work to help people, not for a love of money. But money is still an important part of your business. If you’re a nutritionist with your own business (or want to be!) I’m sharing some of what I’ve learned about setting prices for your nutrition services.



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About setting Prices for your nutrition business

Many of us get stuck on the idea that you should “charge what you’re worth”. But charging what you’re worth is a meaningless statement, because you can’t put a dollar amount on what you as a human are “worth”! This line of thinking will typically cause you to either undercharge your clients or work yourself into the ground trying to earn your worth. As a healthcare provider, you can’t set up a pricing structure that forces you to sacrifice your own health and wellbeing in the name of your business and your clients.


Creating the Right Offers

An essential part of your price structure relies on your offers. I’ve identified eight elements to creating an irresistible offer for any potential client. These are person, problem, potential, package, price, perks, pressure, and promise. Understanding the prices that you need to be charging to effectively run your business is a key part of how you build out everything else.


Crunching Numbers to Determine Your Rates

There’s a lot to consider when setting your prices. Your annual earning goal, what your services are worth to your ideal client, and the cost of alternatives are all important factors. Perhaps most importantly, you should be thinking more about what you want to earn than what a client might be willing to pay. The truth is that we all want to save money, and if we could get help from others for free, that’s what we’d want. So you shouldn’t assume your potential clients won’t be willing to pay premium prices for your services, provided they are getting great results from working with you.

As a nutrition business owner, you have the privilege of choosing your own hourly rate. By following along with this worksheet, you can determine what you need to charge to achieve your revenue goals. Once you take all your regular expenses into account, you can add those to your personal expenses. Add these to your financial desires, factor in income tax, and how much you actually want to work, and you’ll have a pretty good idea of what you need to earn from an hourly and a monthly perspective.

How do you determine the worth of what you offer your clients? Were you surprised by the number you came up with after going through the worksheet? Let me know in the comments below! 



Got a question you’d love to hear me answer on the show? Leave me a voice message here!



  • The myth of charging according to your worth [3:00]
  • The eight Ps of an irresistible offer [8:50]
  • The most important considerations behind how you set your prices [10:12]
  • How to set your own hourly rate [15:18]
  • The difference between working in your business and working on your business [31:20]
  • Steps for bringing in the clients that will pay the price you set [40:00]



“Being healthy is incredibly valuable to your business and your clients. Practicing what you preach as a healthcare provider is incredibly important to be working in integrity in your business.” [4:26]

“Feeling great and taking care of your needs allows you to take care of your clients better.” [20:14] 

“Starting and growing a business is way more than just figuring out what your prices are.” [41:11]


key takeaways

When you charge what your services are worth, rather than what you feel you’re worth, both you and your clients will benefit. In the end, you’ll serve your clients best if you’re making the right amount of money. 

As a nutritionist, you have the power to completely change someone’s life for the better. There is huge value in that. Don’t undersell what you do. If charging higher prices still doesn’t feel right, just remember the value that your clients will get in the end. Health is priceless, and as long as you’re helping someone get results, many people are very willing to invest in their health.

The most important part of the equation isn’t the price itself. It’s creating a business that serves your clients on such a high level that the prices you set become easy to ask for. When you have confidence in what you do, you will be more confident setting prices that keep you happy and healthy while you help your clients achieve their health goals as well. It’s a win-win for everyone!



Get your FREE pricing worksheet so you can set the right prices in your business!

Join the Nutrition Business Accelrorator waitlist

Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to hello@lauraschoenfeldrd.com or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!

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Got a question you’d love to hear me answer on the show? Leave me a voice message here!

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Podcast production & marketing support by the team at Counterweight Creative 

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I'm a women's health expert and a registered dietitian (RD) with a passion for helping goal-oriented people fuel their purpose.

I help nutrition entrepreneurs grow their income and their impact by packaging their brilliance into transformative coaching and consulting programs, and get crystal clear on their marketing strategy.

I'm on a mission to help nutrition business owners drop the hustle and come into alignment with their ideal business goals, so they can work from a sense of ease and abundance, and build the online business of their dreams. 

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