Have you ever wondered if it’s actually possible to grow a multi-6-figure business as a mom, without working 40+ hours a week and without burning out, all while raising young kids?
Spoiler alert: it is.
And in this episode, I’m pulling back the curtain on exactly how I run a thriving coaching business with a baby on one hip, a toddler in tow, and a calendar that’s designed around energy, not just hours worked.
Whether you’re deep in the mompreneur life or simply looking to build a business that supports your family (and your sanity), I want to show you how intentional structure, ruthless prioritization, and the right business model can help you do just that.
Let’s dive into the exact systems, strategies, and mindset shifts that help me run a multi-6-figure business without burning out.
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Inspiring Quotes from the Episode
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“It is not easy, and it’s definitely not impossible to have babies and grow a business.”
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“There’s literally no chance I have the energy to do that and also do the stuff that actually makes the business money.”
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“I have way more ideas than what I have the energy and time and capacity to actually execute on.”
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“I have to go so focused in on the one or two things that are gonna move the needle in the business.”
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“You can make good money even when you’re only working 10, 15, or 20 hours a week.”
My Real-Life Work Schedule With Two Littles at Home
It’s Not About Clocking 40 Hours
Here’s the truth: I’m not working 40 hours a week. Not even close.
Most weeks, I work between 15 to 20 hours total.
Some days are wildly productive, and some are about doing the one most essential thing that moves my business forward.
And honestly? That’s more than enough.
When you know what matters most and focus your energy there, you can accomplish more in less time.
That’s a big shift I’ve made since becoming a mom of two. And it’s what allows me to run a multi-6-figure business as a mom of littles.
How We Structure Our Days
Right now, my husband and I share childcare, and he also works in the business.
He takes the first half of the day (8:30 AM to noon) to get his work done, while I handle mornings with our infant.
Once nap time hits and our toddler is settled, I take the afternoon shift (usually 1–5 PM) for focused work.
We also leverage support from grandparents once a week and drop-in childcare a few days a week.
The result? A flexible, energy-aware schedule that allows both of us to be present parents and productive business owners.
Why Energy Management > Time Management
One of the biggest changes I’ve made this year is designing my calendar based on energy, not just time blocks.
After my second daughter was born, mornings were no longer my most productive hours.
I need time to wake up, handle mom duties, and mentally gear up. My deep work now happens in the afternoon, when I feel most focused.
If you’re a mom building a business, your energy is one of your most limited and valuable resources. Honor it.
The Systems and Support That Make This Work
1. Help at Home and in Business
I don’t do it all. And I don’t want to.
I’ve built systems and support in my personal life and business that allow me to show up for the tasks that only I can do, like coaching, marketing, and creating content.
It’s critical to be able to run a multi-6-figure business as a mom of babies and toddlers.
Here’s what I’ve delegated:
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Housekeeping: We hire a house cleaner weekly. That $100 investment saves hours of my time and frees up mental energy I need for high-level work.
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Childcare: We patch together part-time support between my husband, family, and drop-in care.
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Team Support: From admin to tech to design, I have a team of part-time contractors who take care of the behind-the-scenes work. They run the systems so I can focus on sales, marketing, and client delivery.
2. Boundaries = Sanity
I don’t over-commit. I rarely do spontaneous coffee dates. And I’m not trying to be in every room or respond to every email.
I’ve even stepped out of my own team’s weekly meeting to preserve my energy and focus.
Being a mompreneur means getting ruthless with what you say yes to, and what you intentionally say no to.
What I Say No To So I Can Say Yes to What Matters
Let’s talk about the myth of “doing it all.” It’s not just unrealistic—it’s a recipe for burnout.
Here’s what I’ve intentionally let go of:
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Over-scheduling
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Daily content creation
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Inbox perfectionism
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Launch pressure
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Unnecessary meetings
Instead, I say YES to:
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Focused offers
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Aligned clients
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Intentional marketing
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White space on my calendar
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Quality time with my family
As a CEO and a mom, this kind of ruthless prioritization isn’t just a mindset… it’s a muscle. One that gets stronger with practice.
A Real-Life Example
Last year, I made a hard decision to shut down a multi-six-figure group program.
I loved the clients in that container, but the time, energy, and effort it required no longer worked for the season I’m in.
It wasn’t easy, but choosing to walk away gave me the space to go all-in on one streamlined offer and grow even more.
Sometimes growth looks like subtraction, not addition.
Designing a Business That Supports Your Life
1. One Offer. Clear Focus.
My business model centers around a high-ticket, signature group program. I don’t offer a dozen different things. I’m not launching every few weeks.
Instead, I pour my energy into delivering one exceptional program, and I’ve built systems to market and sell it consistently.
This means all my content, all my sales efforts, and all my delivery processes point to one thing.
That simplicity? It creates massive clarity and real revenue.
2. Streamlined for Sanity
When you’re a mom with little ones (or just a human with limited energy), complicated business models will crush you.
You need:
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One main offer
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Clear systems for marketing and sales
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Automation where it counts
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Support where it matters most
That’s exactly what I teach inside the Nourished Business Accelerator™.
Because it works. For me. My clients. And for countless other women who want to build businesses that fit their lives.
3. Revenue Without the Hustle
Just last week, in the middle of two sick kids and a rough dental visit, we still did $20K in projected revenue.
I didn’t run a launch. Didn’t post every day. Didn’t even feel remotely 100%.
And yet the business still made money… because the systems were working.
You don’t need to hustle to have consistent revenue. You need to design a business that works with your life, not against it.
Final Thoughts: You Don’t Need to Look Like Everyone Else
If you take one thing from this episode, let it be this:
“You can make good money even when you’re only working 10, 15, 20 hours a week as a busy mom.”
Your business doesn’t have to look like anyone else’s. It just has to work for you.
You get to build a business that supports your health, your family, and your long-term goals.
You get to choose simplicity, clarity, and alignment over chaos and comparison.
Whether you’re in the thick of toddler life, navigating sleepless nights with a newborn, or just craving more margin in your week, this path is possible.
I’m walking it. My clients are walking it. And you can too.
Ready to Build a Business That Supports Your Life?
If this post resonated with you and you’re craving a business model that works with your season of life, check out the Nourished Business Accelerator™.
It’s designed to help you create a high-ticket coaching offer, attract aligned clients, and streamline your operations, so you can scale your revenue without scaling your hours.
And if you loved this post, let’s connect on Instagram! I’d love to hear what inspired you most. Send me a DM at @lauraschoenfeldrd.
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